With West Coast newcomers like Kendrick Lamar and Odd Future making headlines, SOHH reached out to Cali Swag District’s C-Smoove to find out if he feels his crew has stiff competition.
Although numerous Left Coast artists generate an individual buzz, C-Smoove said his region is more united these days, focusing less on aggressively competiting with one another.
“Coming from the West and everybody on the West trying to get along, it’s a good feeling,” C-Smoove told SOHH when asked about Cali Swag’s rank amongst the likes of Odd Future and Kreayshawn. “It’s a good feeling especially being a part of it. I would still feel good even if I wasn’t a part of it and just watching what’s coming out of the West. I feel no competition. We show love to everybody. The West has been more united now than any other time because there’s no beef between us. All the people coming up right now, we’re all pretty much around the same age, so we pretty much know each other, do shows together, done songs together. So there’s a lot more support being shown on the West Coast now because of the New Age, getting your buzz going, social networking, hitting up local radio stations by just tweeting them. It’s become a lot more supportive on the West Coast and we love it.” (SOHH)
Last month, West Coast newcomer Co$$ talked to SOHH about the diversity from his region.
“I think right now, West Coast hip-hop is really in a place to have a diverse impact on the game because we’re coming from so many different angles,” Co$$ told SOHH. “You got Odd Future with a kind of nostalgic sound but it ain’t all horrorcore. Tyler is really on that outlandish sh*t but there’s other members in the crew that touch on other genres of hip-hop. So don’t sleep on Odd Future. They’re very diverse and aren’t in just one lane. But I’m super excited about the West Coast. We got everything popping off out here as far as what you might desire.” (SOHH)
In April, rap veteran Snoop Dogg opened up about embracing the newcomers.
“As far as the New West or the young MCs out here on the West Coast, I’m very familiar with them because they call me Uncle Snoop,” Snoop told MTV News. “So more than likely, they come get my blessings on a record, or through mutual friends we connect with each other, because I always keep my ear to the streets and I always love being a part of what’s new and fly representing the West Coast. I’ve always been one to try to put that on the forefront, so I keep my ear glued to the street when it comes to these new acts from the West. I try to be a part of their projects and a part of blowing them up.” (MTV)
In light of their The Kickback debut album in stores, Cali Swag’s Yung gave SOHH readers a reason to go out and support the new LP.
“If you don’t cop it, we’re gonna be mad at you. How about that? If you’re a kid and you can’t get to certain stores, go ask your parents if you can hop online and use their credit card. Or if you can make your way to the stores, make your way to the Best Buys, Wal-Marts, Targets, wherever you cop your CDs at. That’s where you go. Just as long as you’re getting it that’s all that matters.” (5 Reasons Why)
Check out a recent Cali Swag District interview below: