Grammy-winning rapper T.I. has decided to snub radio disc jockeys and head straight to the streets for an upcoming King Uncaged single, “Pledge Allegiance to the Swag.”
T.I. feels it is most important to work the single from the ground up, starting with fans.
“My next song … I’m not even sending it to radio first,” he explained in an interview. “I’m going to work it from the streets to the clubs. Then as DJs ask about it, I’ll deliver it to them. I’m gonna go all the way back to grassroots. I feel that people right now feel I’m going so far over their heads, given my prior success with Paper Trail. They feel like I’m trying to leave my foundation and my demographic behind, which is far from my intention…[I’m gonna release a new song] probably this week — don’t look for it on radio, but online and in the streets and in the clubs, you can look forward to a record. A record called ‘Pledge Allegiance to the Swag.’ I’m just trying to feed the streets right now.” (MTV)
Prior to his new film Takers being released last week, T.I. said he had put King Uncaged on hold in order to focus on the No. 1 weekend box office opener.
“I pushed the album back so I can completely focus my attention to the rollout and release of this film Takers,” he said. “I feel it wouldn’t be fair to the film or the album if I was splitting my attention span amongst the two, so I hit pause on the album to completely focus my attention to rolling out this here film. And once we prayerfully debut No. 1–25-plus, 20-plus million–then after those bottles have been popped and that celebration [is] underway, I will completely resubmerge myself back into the music, fully on album mode.” (Rap-Up)
Before being delayed to an unspecified date, T.I.’s new album was originally expected to drop at the end of September.
T.I.’s upcoming album – his first since his release from prison – King Uncaged, has been pushed back to September 28. Revealed on Amazon.com, the new release date is the latest example of a Hip Hop artist whose album has dropped later than expected – a laundry list that includes the likes of Drake, Game, Diddy, Rhymefest and N.E.R.D. (Hip Hop DX)
Earlier this year, the rapper compared his project to the late Tupac Shakur‘s All Eyez on Me.
T.I. is setting the bar high for his post-prison album, King Uncaged, comparing it to Tupac’s 1996 classic All Eyez on Me, which was released months after ‘Pac got out of prison. “This is the most significant return from incarceration that the game has had since then,” T.I. says. “Just given the enormous success of that project, everyone’s expecting the same results. I just want to meet the expectations, if not surpass them.” (Rolling Stone)
Check out a recent T.I. interview down below: