T.I. has officially launched a site for his Akoo apparel line, as other rapper lines from Young Buck and Snoop Dogg have felt the heat of recession.
Along with non-clothing features, Tip provides fans with a wide selection of shopping choices via the sites’s online store.
Playing T.I. songs from Paper Trail including “Live Your Life,” “What Up,” and “Swing Your Rag,” the site offers visitors Akoo news, events, an event gallery, MySpace page access, e-mail sign-up and an upcoming blog for the site. Fans will also be able to peep the featured collection section showing visual images of the clothing and a breakdown of tops, outer wear and bottoms. (Akoo Clothing Brand)
Tip has spoken on the motivation behind his brand’s launch and the meaning behind “Akoo” with television personality Chelsea Handler.
“We’re actually fortunate enough to translate that style into my own clothing line that I released last year,” Tip said. “Akoo, A King Of One’s Self.” The clothing line hit the market in October and was publicized with videos of T.I. during an Akoo video shoot prior to its release circulating online. (Chelsea Lately)
While the rapper’s clothing line appears unfazed by the current economic crisis, rappers like Snoop Dogg have admitted to feeling the economy’s effects.
“The recession is affecting everybody,” Snoop said in an interview. “We’re trying to keep it one hundred percent and do what we’re doing and try to keep the prices a little lower. [We’re] trying to keep it cost sufficient for what [we’re] doing.” (Hollyscoop)
Young Buck‘s David Brown Clothing was recently announced as going out of business as a result of the economy.
David Brown Clothing is out of business. Young Buck launched the clothing line last April but back then he was still with G-Unit. The David Brown Clothing collection included jeans, tees and hoodies all with the signature Young Buck “bandanna” print inspiration. But with its high prices and Buck’s dwindling popularity, it was only a matter of time before he called it quits with David Brown Clothing. Even his clothing line website which included an online store has been shutdown so no chance at buying that excess inventory on the cheap. (Woooha)