With Subscribers Surging, Jay Z’s TIDAL Makes An Upgrade

Written By Cyrus Langhorne

Jay-Z
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Music mogul Jay Z‘s popular TIDAL streaming platform has had to undergo a little maintenance as the number of subscribers continues to grow.

According to reports, Young Hov’s growing entertainment service made an upgrade to its payment function as a result of surging new subscribers.

Paid-for online music streaming service, Tidal, has upgraded its payment systems as it looks to develop its offering over the coming years. The platform, which is primarily backed by Jay-Z alongside artists from a range of music genres, has selected Ingenico ePayments as its exclusive partner to help process what it has described as increasing demand for its services.David Jimenez, vice president for global sales & marketing at Ingenico ePayments, commented: “Their success creates a very demanding payments environment with huge peak volumes, so we’re very proud to have been selected as their exclusive payment partner.” (Essential Retail)

Young Hov’s growing streaming platform recently donated $1.5 million to pro-Black organizations and movements like Black Lives Matter.

The announcement was made on the same day that Trayvon Martin would have turned 21 years old. The Trayvon Martin Foundation will get a portion of these funds. Other recipients will include organizations created by families of police brutality victims, such as the Michael O.D. Brown We Love Our Sons and Daughters Foundation and the Oscar Grant Foundation. (Financial Juneteenth)

Recently, comedian/producer Cipha Sounds spoke to SOHH about joining the TIDAL platform for his popular “No Small Talk” stand-up series.

“Eventually I plan on doing [platforms like Netflix] but the thing is Roc Nation and TIDAL are like hand-in-hand. I got this term I’ve been using lately, it’s like a mantra. Go where you’re celebrated, not tolerated. There’s no other comedy original programming on TIDAL. I’m known as the comedy guy of Roc Nation and around the TIDAL people. It’s not the normal route most people go, but whatever the normal route is now wasn’t always the normal route. The first person to do a Netflix comedy special looked crazy. The first person to do an HBO special back in the day looked crazy.” (SOHH)

TIDAL is currently one of the only places to hear late music icon Prince’s audio collection.

Prince’s backing of Tidal was deliberate. For all the flak the service has gotten from potential subscribers, he supported its pledge to pay artists for their content. On the day of his death, it’s the only subscription streaming service on which fans can listen to his music. (The Daily Beast)

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Written by Cyrus Langhorne

SOHH.com Writer. You're likely to find me covering hip-hop news and music releases. Netflix is still my go-to before Disney Plus.

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