Soulja Boy Tell Em has explained the motivation and meaning behind his hit single, “Pretty Boy Swag”.
Claiming the title is more than just a catchy hook, the YouTube phenom broke down the reasons why he embodies “Pretty Boy Swag”.
“I’ll put it like this, I feel I’ve always had the ability to have Pretty Boy Swag but it became official in the beginning of 2010,” Soulja Boy explained in an interview. “[I was a millionaire for three years] but I wasn’t official. It’s the whole nine. I’ve been rich, but I ain’t always dress how I dress. I had money but I didn’t have the look. I’m 20-years-old and now it’s a movement. Of course [females play a big part in Pretty Boy Swag]. That’s why I say ‘All the girls are on me–swag’ Like don’t get that misconstrued. That’s 100% real talk.” (VIBE)
A music video for “Pretty Boy Swag” hit the Internet in late June.
The original video for Soulja Boy’s “Pretty Boy Swag,” off his upcoming album Dre, is kind of amazing: Soulja and his boys alone in a white room, dancing and mugging for the camera, amazed at how cool they are. Then a girl comes in and awkwardly dances with Soulja while he raps at her. It’s probably my favorite music video of the last five years; I’ve had too many discussions about all the awesome little details in the video (pretty much anytime Soulja looks at the camera and adjusts his shades). (Prefix Mag)
While the single continues to generate a buzz, his DeAndre Way album has been pushed back to October.
“Soulja Boy Tell’em may be making headlines for other activities, but he hopes all the attention will be on his music when his new album drops this fall. The 20-year-old rapper, who landed on Forbes’ “Hip-Hop Cash Kings” list, will release his third album The DeAndre Way on November 2, Rap-Up.com has learned. It was previously set for an October 5 release. (Rap-Up)
Last spring, Soulja Boy opened up about working with unknown producers for his albums.
“I usually produce all of my own records,” he revealed in an interview. “My most successful record was 100-percent me–I wrote and produced it. I’ve been producing for myself and I’m starting to get more respect; having parties reach out and ask me for beats. I want to change up my thing a bit and I know even with the talent I got, there are some things that I can’t do that other producers can bring to the table…I keep my ear to the street. I like to play it by ear and I don’t rate another producer because of his stats. If I hear a hot beat in the street that I can get versus a wack beat from a hot named producer; which one I’ma do?” (XXL Mag)
Check out Soulja Boy Tell Em’s “Pretty Boy Swag” down below: