SOHH Exclusive: Roc-A-Fella Breakup Explored In Upcoming Documentary, “[Dame] Started Thinking He Was A Star”


Former BET producer, Choke No Joke, explores the infamous break-up of the Roc-A-Fella empire and the legendary Tunnel night club in his upcoming documentary. In this exclusive, he reveals to SOHH the details of the upcoming project.

A former producer of BET’s Rap City and one-time Roc-A-Fella employee, Choke has combined footage stemming from over a decade and turned it into a probing documentary called I Am Choke No Joke.
In the film, he offers his take on what caused the Roc-A-Fella fall-out. Choke hinted at a few segments that will be seen in his documentary and some of the main underlying issues that created the tension between Jay-Z and Dame.
"Dame was a camera freak, he loved people to tape him ’cause he started thinking he was a star," Choke explained. "Ever since the ‘Big Pimpin” video, he started gettin’ a little light and it started to get to his head."
He also said Dame’s proclamation that Cam’ron would be vice president of the Roc, and the signing of Ol’ Dirty Bastard were among some of the events that caused tension within the camp. "Jay wasn’t feeling none of that sh*t," he said.
Choke also will shine a light on New York City’s legendary hip-hop spot The Tunnel, through the years of footage he has captured. In spite of the issues he covers in the film, he says the film is mostly about him.
"It’s about my life in the entertainment industry and all the sh*t that I saw from like ’96 all the way up to now," Choke told SOHH. "I’m showing you my story and all the trials and tribulations I went through."

Set to unload an overwhelming amount of exclusive, never-before-seen footage of some of hip-hop’s most memorable times, I Am Choke No Joke is currently scheduled to drop summer 2009.

To peep additional clips from Choke, visit

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