Atlanta rapper Shawty Lo has stepped forward to address critics and fans wondering if he will become a one-hit wonder from the South now that he has aligned himself with 50 Cent‘s G-Unit Records.
Asked how he will avoid getting looked as a one-off, Shawty said his position with 50 is more complex than artist-boss.
“That’s an easy question. I’m not an artist. I am a boss and an artist. A lot of artists, depend on the label to do everything. I don’t depend on the label to do everything; I have my own label, so I’m a boss and an artist.” (VIBE)
Earlier this month, Shawty broke down his new business relationship with 50.
“My vision, man, is to give it 100 percent, whatever we do,” Shawty said. “I really signed with 50 because I feel like 50’s a marketing genius. I’ve been watching him since he first came into the game before I even thought about becoming a rapper. But to make it short and simple, I signed a big deal with 50, $10 million deal. If that ain’t enough, he’s sitting right beside me, so let’s get it…A lot of artists come into the game and they don’t know thebusiness side. So basically, I was one of those artists at first in the beginning. In the music business, it’s really 20 percent music and 80 percent business. If you learn the business, you can really go a long way.” (Hot 107.9)
50 also said there was a private crew of investors who helped put the money up.
“What Shawty didn’t know is it’s a fund with private investors,” 50 added. “That money is theirs. I didn’t actually give him the $10 million. He has a chunk of that but the rest of the money is there so he can actually launch the projects that come through. He can choose things out of the South and I’ll choose things from different territories…When he came to the actual office and played the music that he had for his new album, I knew that I was impressed.” (Hot 107.9)
Last month, Shawty described his disinterest in doing a 360 deal.
“I’m just not a believer in a 360 deal. I feel like I can make my own money before I let a label come in a give me a 360 deal,” Shawty said in an interview. “You don’t have to give me a whole lot of upfront money to do a 360. I don’t need that…I just felt like 50 would be the best situation for me, man, because my life story came from where my life story came from: turning a negative into a positive. It feels like it’s familiar with 50’s life. That’s why I ran with him. Another label could’ve offered me five times what 50 offered me. I just feel like 50 was the perfect opportunity for me.” (MTV)
Check out Shawty Lo speaking on G-Unit down below: