With Grammy-winning rapper Lil Wayne continuing to promote his new Trukfit clothing line, music mogul Russell Simmons has offered his take on Weezy’s venture into the fashion world.
Co-signing Wayne’s skateboarding-based brand, the 54 year-old founder of Phat Farm clothing said the rap star is influencing generations of consumers.
“It’s just that the young men’s brands that had culture in them have grown up and all these young men’s brands have a shelf life,” Simmons said in a video. “So all of them, Sean John’s, Rocawear’s and Phat Farms, those things have a certain cultural space and a lot of young people have grown out of it. A lot of young people have new inspirations and they need something cultural that speaks to them. I think what Lil Wayne does speaks to the next generation and I think there’s a big, giant white space. … The billions of dollars in young men’s brands, a lot of those people are buying Ralph [Lauren] now or they’re buying men’s brands and there’s no new inspiration. So I came to see what Lil Wayne was doing. He’s hitting the nail right on the head. It’s exactly what they need. The young people need something from their generation that’s inspiring, speaks their language and that’s what this brand does.” (Karmaloop TV)
Last week, Wayne celebrated the release of his line at a New York City event.
Thursday night (Jan. 12), the ‘John’ rapper threw a party for his new clothing line, held at El Privado inside Hotel Americano in New York City. MissInfo.tv was witness to the festivities and those in attendance, including models wearing silver face paint and wearing Wayne’s Trukfit gear. The rap star showed up to the event, snapped photos and showed off his appreciation for his brand by wearing one of the T-shirts. He chose to sport a pink one decorated with a fitted hat-wearing man holding a skateboard. Wayne’s tagline for the brand is “Respect Few, Fear None.” The Trukfit name was inspired by his youth. (The Boom Box)
Earlier this month, Weezy promised Trukfit would dominate its competition.
“I do want to say that some things passed this weekend like the Agenda party was this weekend, my line got viewed there,” Wayne said in reference to the clothing-based Agenda Trade Show. “[It’s] my new line, Trukfit, in case you don’t know about Trukfit. Look it up. T-r-u-k-f-i-t. That’s my new clothing line. Trukfit, Truk the world. You’ll hear about it because it’ll be the best clothing line ever in the whole entire [world].” (Weezy’s Sports Corner)
Details on Trukfit began circulating online around mid-December.
Trukfit, the new clothing brand from Grammy Award winning, platinum selling hip hop icon LIL WAYNE, will debut at Agenda in January 2012. The highly anticipated line of uniquely designed apparel was inspired by Lil Wayne’s passion for skateboarding and quality street wear. Pulling influence from Lil Wayne’s distinctive style and voice, Trukfit is made from quality fabrics and features bold graphics at a moderate price point. (Agenda Show)
Check out Russell Simmons co-signing Trukfit below: