Maybach Music Group leader Rick Ross has issued a formal apology in light of being dropped from mega sneaker retailer Reebok over controversial lyrics from his “U.O.E.N.O” track.
In the apology, Ricky Rozay takes full responsibility for penning hurtful lyrics which were interpreted as encouraging rape.
“Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize. To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it’s wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it.” (Statement)
Last week, the “Boss” hopped onto his Twitter page to address his lyrics.
“I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS,” Ross tweeted April 4th.
“Apologies to my many business partners,who would never promote violence against women. @ReebokClassics @ultraviolet” (Rick Ross’ Twitter)
He initially tried to clear up the confusion during a radio interview.
“I want to make sure this is clear,” Ross said in an interview. “Woman is the most precious gift known to man, you understand? It was a misunderstanding with a lyric, a misinterpretation where the term rape wasn’t used. I would never use the word rape in my records. And as far as my camp, hip-hop don’t condone that, streets don’t condone that. Nobody condones that, you understand me? I just wanted to reach out to all the queens that’s on my timeline, all the sexy ladies, the beautiful ladies that have been reaching out to me about the misunderstanding. We don’t condone rape and I’m not with that.” (Q 93.3)
Reebok announced parting ways with the “Boss” in a statement yesterday.
Athletic goods retailer Reebok on Thursday terminated its relationship with rapper Rick Ross, whose song featuring lyrics that seem to boast about drugging and raping a woman has caused an uproar. “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse,” Reebok, a subsidiary of Germany company Adidas, said in a statement. “At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross,” it said. Ross had an endorsement deal with the company and promoted its shoes in print and TV commercials. (Reuters)