Rick Ross On “Teflon Don” First-Week Sales, “It’s All About Winning & We Most Definitely Won” [Video]

Rick Ross On “Teflon Don” First-Week Sales, “It’s All About Winning & We Most Definitely Won” [Video]

Southern rapper Rick Ross has finally addressed his first-week sales of Teflon Don after the project came out earlier this summer and was his first not to debut atop its competition.

Calling his fourth solo project the “biggest” album of 2010, Ross said he could never be satisfied with whatever numbers his LP’s do.

“I’ve been promoting Teflon Don, we been on the road, it’s the biggest album of the year,” Ross told radio host DJ Envy. “You need to go get it. At the end of the day, it’s all about winning and we most definitely won. Just as a competitor and as an artist, I would never be satisfied with whatever the numbers would be. And that’s what I love about myself and what I love about the game of hip-hop.” (MTV)

Debuting at No. 2 with 176,700 albums sold in its first-week last month, Teflon Don has continued to sell units.

Southern rapper Rick Ross’ Teflon Don took a two-slot loss to No. 7 with 29,500. After a month in stores, the Boss’ new LP has shelled out 308,400 units to date. (SOHH Sales Wrap)

Def Jam Senior Marketing VP Chris Atlas recently said the label fully backed Ross’ new album.

“We took the fact that he had so many people working with him on the record and captured it on film and video, which we are releasing around the Web,” Atlas says. “Rick has been working nonstop since the last record feeding stuff to his lifestyle and street base. He’s put out three or four mixtapes, and there is constant messaging to his core.” Atlas says Ross is on a 10-city promotional tour and making club and radio station appearances. Atlas adds that Ross is starting to work with brands, due in part to his recent co-management deal with Sean “Diddy” Combs. “We’re opening him up to working with brands,” Atlas says. “He did some smaller stuff before, and he’s been doing some things with Ciroc [a vodka brand Combs endorses]. But now he’s starting to attract attention from some bigger names. For instance, he’s using the nickname ‘Ricky Rozay,’ so some champagne brands are expressing a desire to do something.” (Billboard)

In May 2009, Ross’ Deeper Than Rap debuted atop the charts.

Rick Ross’ Deeper Than Rap led the way this week landing at No. 1 with 158,000 scanned discs followed by the Hannah Montana soundtrack which landed at No. 2 with 104,300 copies and Depeche Mode‘s Sounds of the Universe at No. 3 with 80,100 copies. (SOHH Sales Wrap)

Check out Rick Ross speaking on his first-week sales down below:

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