Maybach Music Group leader Rick Ross recently discussed his relationship with Reebok following the company publicly parting ways with him earlier this year and delved into the issue of artists writing offensive lyrics.
Despite reportedly losing up to $5 million from Reebok ditching him, Ross said he still rocks with the sneaker company and believes they can have another business arrangement in the future.
“Well, you know, as far as me, man, I just still love wearing Reebok,” Ross revealed in an interview. “That’s just always been a vibe of mine and I’m still rocking with Reeboks. I feel like when the time presents itself, if it is meant to be, we’re going to make that announcement. The streets know and eveybody knows what the deal is. But other than that, I’m rocking Reeboks — I’m just doing my thing.” (“Los Angeles Leakers”)
Ricky Rozay also gave a take on why hip-hop continues to make headlines for dicey rap lyrics.
“I don’t take it too personal, I just feel like hip-hop is the biggest force in the world right now, it’s the biggest voice right now,” Ross added. “I feel there’s a lot of people that want to step on that stage a lot of times. At the end of the day, we’re writers, we’re entertainers. It’s just like writing a film. It’s like Scorsese or Tarantino. We may direct a film you may not like, you don’t have to watch that one. You don’t have to catch that particular film. In my situation, if I offended someone or anyone taken advantage of or raped or so on, that’s what that apology was sent for. But as far as Rozay, you know how it is in the streets, we just translating this reality. If you’ve never heard some of these things, I understand, make sure you don’t go to King of Diamonds.” (“Los Angeles Leakers”)
Recently, Cash Money Records CEO Birdman said he nearly started a boycott against Mountain Dew and Reebok after they cut ties with Lil Wayne and Ross earlier this year.
“Really, we could’ve reversed that [termination of endorsement deals] because my whole take was, ‘Since they wanna clown, I can clown and group all my people up.’ But on the respect I have for Swizz [Beatz, a Reebok partner], that’s why I didn’t clown,” Birdman told Sway. “I could’ve put all my people together and say, ‘Now my culture and my community, we’re not supportin’ y’all.'” Birdman says he wouldn’t apologize for any of his lyrics and the next time one of his artists come under fire from a corporate entity, he’s ready to flex his muscle. “Next time, we’re gonna stand up and we’re gonna shut that sh– down,” he threatened. (MTV)
Maybach Music Group member Meek Mill recently went off on Reebok in light of cutting ties with Ross.
“F*ck Reebok, we wear Pumas,” Meek said in an interview. “That’s what we do. We wear Pumas. As far as Ross’ situation with Reebok, I just don’t approve of none of that. I don’t approve of no companies trying to dib and dab in our culture and then when you make a mistake they dip out on you. They’re still making money off our brand. I’m very against that. Ross is off Reebok and Reebok is still going to make money off of Ross. Before Rick Ross, Swizz [Beatz] and Tyga, it was no Reebok no more. These companies actually follow our culture and make money off of our culture and pay us like a pimp out. ‘This b*tch ain’t working today. Put her off the strip.’ If you fire me, we’re going to tear your sh*t back down. Nobody’s wearing Reebok no more. Reebok ain’t cool. Don’t wear that.” (Civil TV)
Check out Rick Ross’ interview: