Rick Ross’ Either A Mastermind Or Dumbest Boss Ever, Jay-Z’s Leaving The Rap Game, T-Pain Loses His Head

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In this week’s Pulse Report, we realize Rick Ross is either extremely smart or incredibly dumb, watch Jay-Z say adios to the rap game, scratch our heads at T-Pain pulling publicity stunts and oh SOHH much more!

[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]

1. Masterminding Dumbness

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There’s a lot of things I like about Rick Ross. You all don’t need me to run down why I think he’s the biggest rapper out there in terms of hit records, a strong gang of respectable rappers on his label and having an image you can really big up. But with that said, these past few weeks have done everything you could imagine to bring down the “Boss” man. If you thought me saying Rick put the “Molly” raps to rest by now associating it with date rape, let’s take it up another notch b/c he’s made himself look extremely dumb. Let’s start with the fact that everyone and their mother is basically screaming at Reebok to drop him:

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“In remaining silent, Reebok is using it’s brand to promote rape,” said Nita Chaudhary, co-founder of UltraViolet. “Reebok and Rick Ross have crossed a line– not only does Ross brag about drugging and raping a woman, he is pushing the idea that if you don’t use the word ‘rape’ it doesn’t count. We are fed up and disgusted with Reebok, and Thursday we will bring this fight to their front steps.” (Statement)

Keep in mind, this is early in the week. LOL. This wasn’t some last-minute announcement and yet I guess Ross and Reebok must have thought it was a joke until Thursday came where Ross made the worst statement you could imagine:

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“I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS,” Ross tweeted April 4th.

“Apologies to my many business partners,who would never promote violence against women. @ReebokClassics @ultraviolet” (Rick Ross’ Twitter)

Now let’s analyze this for a quick minute. Did y’all pick up on what I just read? “Apologies for the #lyric interpreted as rape. #BOSS” LOL!!! Seriously? Are we really going to act like Ross did not just say “#lyrics interepreted as rape” right there? LOL!!!! IT IS RAPE! He clearly rapped about enjoying that thing and her not even knowing it. Under any circumstance, that’s rape. SMH. So my theory is either he is so smart he’s playing dumb or so dumb that he doesn’t realize he’s giving rape some shine.

This whole thing about not condoning rape is one thing, but when you start saying it’s us that misinterpreted what you said about rape? LOL!!! I like how Ross tried to really save himself by making sure to acknowledge the Reebok and UltraViolet protest. Let me know if I’m bugging b/c it really seems as though Ross is in denial over shouting out rape. Or maybe he did…….”and didn’t even know it.”

It’s The Roc….Nation Sports?




  • BillyBobJohn

    There’s a lot of things I like about Rick Ross a strong gang of respectable rappers on his label and having an image you can really big up. LOL I CAN JUST IMAGINE WHAT SORT OF PERSON YOU ARE . SMH

  • Andrew Baselli

    So I listened to song a couple times. Keep in mind I’m neither a fan of Rick Ross nor a hater. Its a thin line he played with the with that lyric. On one hand you could say he was taking his fine woman out,who he had relations w/ plenty of times, and then slipped her something and proceeded to have some fun. On the other its straight rape. Date rape at that. I think its being made more then it is based off of what people think and feel about Ross. But lets get this clear. Reebok is nowhere near close to Nike as a global and urban brand. Ross is a big cash cow(no pun intended) as far as marketing and promoting on a urban street level. Ross raps about guns,drugs,violence and in this case rape. They cant play devils advocate and say he can rap about this and not that. Be real. You really think Reebok is going to drop one of their biggest endorsements ever. Last big name they had was Allen Iverson. No major NBA player will sign a contract to them. I really think they should just accept his apology and keep it moving. No one relevant is at the White House steps screaming how his lyrics about violence and drug dealing basically contribute to the destruction of urban communities on a daily basis. Again I said contribute not create. That s basically how I see it. Again a completely unbiased opinion,let the shit go. We have bigger fish to fry. North Korea bout to drop some shit on the US. Deal with that.

  • Kreole

    The reason why Jay’s releases didn’t do as well is because he chose to push artists the industry isn’t really fond of. Do you realize how much of a marketing nigtmare someone like beanie siegel or Jay electronica represents? I really do think he loves hip hop and is trying to keep the genre alive by continuing to push real lyricists even though its not the current trend

  • http://twitter.com/GoldenRimz GoldenRimz

    If by ‘releases’ you mean ‘albums’ then all of Jay’s albums have done well. On another note, I don’t see anywhere where Jay is saying he’s done with Hip Hop. This is another bait & switch headline by SoHH.

  • http://twitter.com/AlexRiosCANY Alex Rios CANY

    when keepin it real in your wraps go wrong…yes i said wrap like mcds wrap

  • MrTroyMercy

    Whoever did this song with ross – has gotten a gang of publicity for this as ( yes I know who’s on the song ) well . Ross turned this song to protest and apologizes. Nobody speaks on how the entire is trash lmao…

  • MrTroyMercy

    He has two sound tracks coming out for MOVIE SCORES … I’m not from BROOKLYN but. Tthat BROOKLYN GO HARD SONG is dope…. I’m goiing to see that that 42 movie ..

  • http://www.blackplanet.com/Exquisite_gem nadine_p88

    lol at the rick ross picture with the gun and shoe .. what an asshole … he rather ave his reebok endorsement or shoot himself..smh @ materialistic generic ass rappers

  • Kreole

    I was talking about the people he signed as an executive

  • Dadecountyslider

    Suck my dick bihh

  • http://www.blackplanet.com/Exquisite_gem nadine_p88

    awww you hurt ?

  • BlazeDatIshUp

    lol..I feel ya… I never could stand rick ross’ fake ass. Always acting like he’s some king pin, when we all he was officer ricky. Nothing wrong with doing whatever job you do, but to be fake like him just doesn’t cut it. All of these generic, fake, materialistic rappers need to fade the fuck out, cuz I’m tired of hearing their shit on the radio and all over the tv. It’s a damn shame the turn music in general has taken since around 2000/2001..smfh..

  • http://www.twitter.com/BlackRebelMuzik BlackRebelMuzikGroup

    @BlackRebelMuzikGroup