In this week’s Pulse Report, we realize Rick Ross is either extremely smart or incredibly dumb, watch Jay-Z say adios to the rap game, scratch our heads at T-Pain pulling publicity stunts and oh SOHH much more!
[Editor’s Note: The views expressed in this column do not necessarily reflect those of SOHH]
1. Masterminding Dumbness
There’s a lot of things I like about Rick Ross. You all don’t need me to run down why I think he’s the biggest rapper out there in terms of hit records, a strong gang of respectable rappers on his label and having an image you can really big up. But with that said, these past few weeks have done everything you could imagine to bring down the “Boss” man. If you thought me saying Rick put the “Molly” raps to rest by now associating it with date rape, let’s take it up another notch b/c he’s made himself look extremely dumb. Let’s start with the fact that everyone and their mother is basically screaming at Reebok to drop him:
“In remaining silent, Reebok is using it’s brand to promote rape,” said Nita Chaudhary, co-founder of UltraViolet. “Reebok and Rick Ross have crossed a line– not only does Ross brag about drugging and raping a woman, he is pushing the idea that if you don’t use the word ‘rape’ it doesn’t count. We are fed up and disgusted with Reebok, and Thursday we will bring this fight to their front steps.” (Statement)
Keep in mind, this is early in the week. LOL. This wasn’t some last-minute announcement and yet I guess Ross and Reebok must have thought it was a joke until Thursday came where Ross made the worst statement you could imagine:
“I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS,” Ross tweeted April 4th.
“Apologies to my many business partners,who would never promote violence against women. @ReebokClassics @ultraviolet” (Rick Ross’ Twitter)
Now let’s analyze this for a quick minute. Did y’all pick up on what I just read? “Apologies for the #lyric interpreted as rape. #BOSS” LOL!!! Seriously? Are we really going to act like Ross did not just say “#lyrics interepreted as rape” right there? LOL!!!! IT IS RAPE! He clearly rapped about enjoying that thing and her not even knowing it. Under any circumstance, that’s rape. SMH. So my theory is either he is so smart he’s playing dumb or so dumb that he doesn’t realize he’s giving rape some shine.
This whole thing about not condoning rape is one thing, but when you start saying it’s us that misinterpreted what you said about rape? LOL!!! I like how Ross tried to really save himself by making sure to acknowledge the Reebok and UltraViolet protest. Let me know if I’m bugging b/c it really seems as though Ross is in denial over shouting out rape. Or maybe he did…….”and didn’t even know it.”
2. It’s The Roc….Nation Sports?
Jay-Z is outta, outta, outta here baby. If you thought Hovi was on the verge of retiring a couple years ago, you can go ahead and make a mental note of it in your head right now, those days are coming to an end. The same way why you see Dr. Dre is too busy with the Beats By Dre headphones line or why Diddy broke up that Dirty Money stuff and promo to start pushing water beverages is the same reason why Jay isn’t going to be wasting any more time in the music industry. Sure, we might hear a record here and there but the thought of Jay putting his all into music like he’s done in the past? No way. The reason why? Roc Nation Sports. It’s Jay’s way to really be taken seriously as a business executive and, well, let me allow Forbes to break it down:
“I would expect there to be significant issues raised, even potentially forcing a sale of his interest in the Nets, if this matter was not addressed to the satisfaction of the NBA,” says Marc Ganis, president of the consultancy Sportscorp, Ltd. Jay-Z wouldn’t have to sell his Nets stake to represent baseball players, that’s for sure. But there are two major issues, says Ganis, that would arise if he tried to represent NBA players: whether or not he could handle their basketball-related matters given his status as a co-owner of the Nets, and whether he could handle non-basketball related matters like endorsements as well. There seems to be no question that Jay-Z would be prohibited from doing the former, and though the latter is a slightly more complicated issue, it appears that wouldn’t be permitted by the NBA, either. (Forbes)
But Jay-Z may have already found a work-around. Though he once owned as much as 1.5% of the $530 million team, his stake has dwindled to one-fifteenth of one percent. Why? Jay-Z’s representatives didn’t immediately respond to a request for comment, but it seems he may have converted the difference into equity in the Barclays Center. He now owns roughly one-fifth of one percent of the billion-dollar building. Given that his remaining stake in the Nets is worth about $350,000–comprising less than 1% of Jay-Z’s net worth–it’s no longer a financially significant sum to the rapper or the team. Jay-Z could easily sell his stake back to billionaire owner Mikhail Prokhorov or trade it for more equity in the arena itself. Either way, his existing interest in the Barclays Center would allow him to keep profiting from the Nets’ success while staying within the NBA’s rules. Knowing Jay-Z, that was probably his plan all along. (Forbes)
Look, we all know Jay hardly owned any of the Nets. Once that news got out, say what you want, but his image took some hits. The all-mighty Jay started looking very mortal and like a rapper trying to play businessman rather than a businessman with a history in rap. And let’s be honest, his past ventures never really did much. All those Def Jam albums he put out under “The Carter Administration” when he was Def Jam president? Young Gunz. Beanie Sigel. Freeway. Memphis Bleek. Roc-La-Familia? SMH. Unless it’s just Jay and Kanye West, nobody’s really wanted any other contributions.
The best way to think of it, sadly, is exactly how Jay-Z rapper: “I’m the Mike Jordan of the mic recording.” Just like MJ, Jay has excelled in his career but when you put him behind a desk, things start to get a little bit shaky. His name rings bells, but it doesn’t seem to keep the lights on for new artists. Look how long it took for J. Cole to pop off and then consider Jay Electronica on Roc Nation. This new Roc Nation Sports is going to show us how serious Jay really is and while he might end up just coming back to the music game, you can bet he’s going to invest ample time in trying to make it work. Better load up those Jay tapes onto your iTunes.
3. Moment of the Week: T-Pain Cuts His Dreads & Nobody Cares
I hate to even type this because I have so much respect for T-Pain, believe it or not, but the singer/rapper/Auto-Tune doggy that we all used to love to hate but secretly love has fallen on hard times. You would think at this point in his career he’s got another hit records and money in the bank (no pun intended) to last him a few lifetimes, well, if that were the case, would he have gone to such a drastic measure as cutting off those iconic dreads and putting it on the Internet? To make it worse, why’d hardly anybody cover it? LOL. There was more buzz about Lil Wayne NOT having his dreads cut than the fact Pain really cut his off.
“Go to YouTube. Search for “T-Pain Know Thy Self” to find out more”
“We must all learn to adjust with our surroundings. Those who get stuck doing the same things for too long are bound to get left behind the strong who press on and reinvent themselves. Also. Good news. Hair grows back.” (T-Pain’s Instagram)
LOL. I hate it. I hate it b/c it’s like the Los Angeles Lakers. As much as I’ve always hated on them, especially Kobe Bryant, you know they play championship basketball and seeing them playing so horrible this season and having a chance of not making it to the play-offs, well, kinda sucks. You scream and shout with joy but then you gotta respect what they mean. The same is true with T-Pain. I want to say it’s great those Auto-Tune days are gone but when you look at all the hits he made, the doggies he influened and people he’s worked with, you can’t help but respect him. To make it even worse, why did NO ONE care that he cut the dreads off? Oh, maybe it’s because he used it to announce a new LP? SMH.
4. Mrs. Butterworth: Kim Kardashian
You guys have to pardon me, I’m still getting used to this whole Mrs. Butterworth gallery feature on here. LOL. Well, it’s no secret that Kim Kardashian has a baby on the way. Sadly, each passing day shows off a more plump and pregnant Kim, so the days of rewinding her infamous homemade tape are almost hourly. I was going to wait until closer to the birth date but I couldn’t wait any longer. Here’s Bulldoggy’s ode to a fatty only Kanye West could really wifey up:
If you’re still asking to see video footage of that, then your eyes need to be checked!
5. Rappers Say The Darndest Things
There’s been a lot of weeks that I’ve called “Best of” before, but quite possibly none as funny as this week’s goodies. There’s so many classic lines in here that I don’t even know where to start. How about Nicki Minaj saying she’s lyrically better than most of the male rappers? I would have co-signed if it were 2009 Nicki talking. The pop stuff she’s popped off these past few years has put her in a very low class. Then, LOL, I can’t even type this without laughing but Justin Bieber calling himself Jay-Z and then referencing to presumably a white reporter about the time Cam’ron dissed Jay? LOL!!!!!! On a more serious note, Scarface would have avoided this section if he could have kept it “G” and said he was scared to put out music b/c he knew it would flop. Saying the industry’s this and that and coming up with all these different excuses? Nah. Take it for what it is. I gotta say, Chris Brown talking greasy would normally be a “Moment of the Week” feature but he came mad corny going at Drake. LOL. Finally, T.I. spazzing out on “Hottest MCs in the Game” list? C’mon Tip! LOL!
“[With her upcoming album Pink Friday: The Pinkprint] I care less about the acceptance and more about me being the lyrical, ill bi**h that I am, knowing that I am lyrically better than most of the male rappers out there–yes, I’m gonna say it. I don’t get the credit that I deserve.”
But Bieber’s been making headlines lately for his erratic behavior in public, and Teen Vogue is playing up the news hook. “Justin’s Crazy Year,” reads the cover line. Betting it’s just the kind of story their readers will gobble up, the magazine is also releasing two covers to newsstands. Asked inside about the rumors swirling around him, Bieber says, “I don’t need to address every speculation. Remember when Cam’ron dissed Jay-Z? Jay-Z didn’t even respond. Why didn’t he respond, because he’s Jay-Z.” The Biebs has spoken.
“In all honesty, man, I want to drop an album but, I don’t want it to get lost in the wash,” Face said in an interview. “You know what I’m saying? Hip-hop is bumper to bumper now. Everybody got a record company and everybody is putting out albums. You know what I mean? And then you look at hip-hop 25 years from now and hip-hop will be rewritten. It’ll be, it’s suburban white kids now. You know what I mean? Seriously. You don’t see it? Aight, well, save the music. [A Mac N Brad album?] That’s not gonna happen. Like I said, I want to release an album but I’m scared to death. Yeah. It may not be right now but it’s coming.”
“Man, y’all can’t take me serious, I’m not a rapper,” Chris said in an interview. “Nah, f*ck that, it’s all good. It’s rap, man, it’s hip-hop. It’s not going to escalate. It’s like kiddy rap right now. So as far as what I’m doing — I put my frustrations out in my music ’cause I know ain’t nothin’ finna happen. I say whatever I want. Rebuttals are going to be stupid, I’m not a rapper so you’re going to be stupid rapping back to a singer. But I’m gonna keep coming, n*gga. I don’t care. [laughs] It’s all good.”
“I ain’t stunin’ nothin’ about no motherf*cking top ten, no motherf*cking hip-hop top ten, whoever on the list got d*mmnit, salute to ya, I don’t give a f*ck about it, I care about my bankroll n*gga and that sh*t growing. That sh*t growing like I added water to it. I’m stretching this sh*t, man and one thing about it, man — I spent two years sitting still. I wasn’t really able to move around because I was in prison. So for me to even be out here, and still in the motherf*cking mix — you gotta judge me according to my circumstances. You compare me to Wayne? Sh*t, man, got d*mn, I was locked up two years straight, this n*gga was out here selling records. You comparing me to Kanye? When I was locked up, he was out here selling records. … I expect them to be on the top ten, go ahead and enjoy it.”
***Knicks! Knicks! Knicks! Just when it looked like the Heat were going to ride all the way to having the all-time best win streak in NBA history, the Bulls knock ’em off and then they fall into the Knicks’ own win street. Perfect 10! LOL. Aight, enough of my yapping, I told y’all I’m still getting used to this WordPress stuff. SMH. Ladies, bare with me and fellas, bear with me. It’s only going to get better, but I’ll admit that the Mrs. Butterworth slide show feature is pretty on point. Oh, before I forget, R.I.P. to Roger Ebert. We might not have always agreed when it came to movies, but I always respected his craft. I’ll catch y’all on Tuesday! –BB***