Despite–or because of–his on-going battle with 50 Cent, Rick Ross‘ Deeper Than Rap is reportedly en route to sell around 160,000 albums in its first week.
While some blogs speculated that the “Boss” would be hurt by his rap beef, Ross’ one-day numbers show him selling a significant amount of albums.
Miami rapper Rick Ross will top next week’s HITS Album Sales chart, with between 150-160k in sales for his third album, Deeper Than Rap, and first for his new Maybach Music Group through Def Jam after a pair for Slip-N-Slide. His last, the gold-certified Trilla, now over 700k, and his 2006 debut, Port of Miami, both debuted at #1. (Hits Daily Double)
Def Jam labelmate Fabolous recently spoke with SOHH on what impact Ross’ beef could have had on his sales.
“I don’t know, it’s hard because this digital era, people will watch your videos and stuff all day but not go get your album,” Fab explained. “So, it doesn’t translate. You can have one million two million, ten million views on something but that doesn’t mean that people are going to actually go buy the album.” (SOHH)
Bay Area rapper Locksmith predicted Ross would sell a significant amount of albums.
“I think Rick will do descent numbers because he has a core fan base and makes quality albums. As far as the correctional officer stuff goes… if hip hop fans didn’t care about Lil Wayne kissin’ another man in the mouth they probably don’t care about Ricky’s blue collar past. I actually think because Rick is making from what I hear a very solid album so this beef may help him.” (SOHH)
50 Cent recently predicted Ross’ album would be less than stellar.
“Artists misinterpret attention,” 50 explained in an interview. “They think it’s a positive thing to go after someone who has a bigger profile when they actually getting ready to release a record. But it doesn’t help unless your record is commanding that attention at the same time. I think people are paying more attention to me and Rick Ross feuding than his records and his sales will reflect that when it actually comes out and that’s when I really have a field day on his a**.” (Big Boy’s Neighborhood)