A new report shows both Rick Ross and 50 Cent‘s past record sales have increased by over 60 percent since their rap beef jumped off in January 2009.
Despite taking extreme measures via violent diss songs and controversial Internet antics, the duo’s umbrella company has profited from their on-going battle.
The real winner may be Universal Music Group, which owns Island Def Jam and Interscope, the labels the rappers are signed to. Since the dispute started in January, the sales of Ross’ two previous albums have increased by 62%, while sales of 50 Cent’s three catalog titles grew by 74%, according to Nielsen SoundScan. And the more that bloggers wrote about the battle, according to the online chatter tracker Nielsen BuzzMetrics, the more the two artists reaped the benefits. (Billboard)
Along with past record sales, the battle with Fif has likely helped Ross land the No. 1 spot on Billboard’s Top 200 this week.
Miami rapper Rick Ross will top next week’s HITS Album Sales chart, with between 150-160k in sales for his third album, Deeper Than Rap, and first for his new Maybach Music Group through Def Jam after a pair for Slip-N-Slide. His last, the gold-certified Trilla, now over 700k, and his 2006 debut, Port of Miami, both debuted at #1. (Hits Daily Double)
50 is known for “battling” Def Jam artists including his highly publicized sales challenge when Curtis went head-to-head with Kanye West‘s Graduation in 2007 .
Cynics might wonder how genuine the rivalry is. The stars are friends even though they disagree about politics. (West accused George W. Bush of not caring about black people, while 50 Cent backed the president). West switched his release date to the sixth anniversary of 9/11 to coincide with 50 Cent. He is on Roc- A-Fella and 50 Cent on Aftermath/Polydor, all part of the Universal Music Group. (Bloomberg)
Much like what spectators have said about Ross and 50, Jay-Z previously highlighted the benefits of the G-Unit leader and Ye going at one another musically.
“The rivalry helped both of them,” said Jay-Z, president of West’s label Def Jam, also a division of Universal Music Group in 2007. “It was definitely one of those moments in the game that was exciting, everybody could pick a side and weigh in on and have an opinion … it garnered a lot of attention.” (MSNBC)