Southern rapper Rich Boy has officially evolved his music career to the next level by partnering with Plastic Cash International LLC to create his own line of debit MasterCards.
Geared toward young adults and teenagers, Rich Boy’s set of pre-paid, re-loadable debit cards hit the market last week.
Russell Simmons was the first hip-hop affiliate to create a card such as this – the Rush Card – but the Southern lyricist is the first Interscope Records artist to partner with such a major company and create this product. “I feel like it’ll help America if we learn at an early age how to manage this money,” Rich told XXLMag.com. He continued by saying, “I’m tryna reach every neighborhood; not just on a profit situation, but just giving people learning experience [on] what to do with this money, this new, digital, plastic money.” (XXL Mag)
A representative from Plastic Cash has also confirmed the new business arrangement.
Plastic Cash International LLC is currently partnered with various musical talents, but said it was a no-brainer when adding Rich Boy to that roster. “Rich was a great artist and somebody we know was on our hit list,” CEO Brian Newberry said. “He’s socially conscious about his community [and] fans, and his team behind him, they’ve got it together. They’re aggressive, and that’s what we look for. We have a great relationship with Rich and his guys.” (XXL Mag)
In addition to Rich Boy, artists like Flo Rida have had their images used on credit cards.
First, it was the Kardashians and now it is cartoon characters. This week Myplash started selling Teen Prepaid MasterCards with almost 100 different card designs of cartoon characters, movie characters, athletes, and musicians. These images include So So Happy, Skelanimals, Paul Frank, Emily Strange, Plain White Ts, Rich Boy, Flo Rida, surfer Kassia Meador, and characters from “Twilight Saga: Eclipse.” Myplash gift cards with images of the Twilight characters went on sale in the summer of 2010. The company uses this branded content to connect with teens and young adults “in a cool and relevant way.” (Low Cards)
In October, Young Money CEO Mack Maine said Lil Wayne‘s camp were looking to get into the credit card business.
“As far as the Young Money credit cards go, it is true. I don’t have a definite date yet, but I should have one soon before the end of the week. But it is true, so make sure the fans and the people that are interested sign up. It’s a pre-paid card. We’re not starting it out with each member having their own card just yet. It’s just pretty much a Young Money card and then we’ll branch out to like Nicki Minaj pink cards, maybe having Wayne and Drake cards being like the black cards. You know, just different levels of it. Maybe have Twist and Chuckee for the younger crowd. We’ll make sure each member has it as we learn the ropes.” (Karen Civil)
Since dropping his self-titled debut in 2007, Rich Boy has worked on mixtapes and is prepping the 2011 release of Pharoah$ & King$.