Weeks after Reebok cut its ties with Rick Ross, new reports claim the two parties may be reuniting despite ending on bad terms.
While nothing is official, rumors of the possible shocking reunion sprouted online this week.
Wow, after that comment that the Reebok CEO made earlier, this reunion photo from Swizz was quite unexpected. But it’s funny because earlier today, another big-name artist told me that they had heard rumors about Reebok re-signing Ross. I scoffed at the idea but low and behold… it’s seeming much more possible, right? Now at the same time, Lil Wayne‘s apology letter may have come out with some strong encouragement from Pepsi/Mountain Dew on the eve of Wayne’s next round of DeWeezy campaigns. Get the pattern here? (Miss Info TV)
Coincidentally, the company CEO reportedly had some dicey words for Ross this week.
After Rick Ross issued his formal apology for his controversial “U.O.E.N.O.” bars, Reebok dropped their endorsement deal with the bawse. Now, the sneaker company’s actual head honcho Uli Becker was quoted at the Footwear News CEO summit Wednesday (May 1) as finger-pointing at Rozay’s handlers for the lyrical disaster. (VIBE)
Maybach Music Group member Meek Mill went off on Reebok a couple days ago in light of cutting ties with Ricky Rozay.
“F*ck Reebok, we wear Pumas,” Meek said in an interview. “That’s what we do. We wear Pumas. As far as Ross’ situation with Reebok, I just don’t approve of none of that. I don’t approve of no companies trying to dib and dab in our culture and then when you make a mistake they dip out on you. They’re still making money off our brand. I’m very against that. Ross is off Reebok and Reebok is still going to make money off of Ross. Before Rick Ross, Swizz [Beatz] and Tyga, it was no Reebok no more. These companies actually follow our culture and make money off of our culture and pay us like a pimp out. ‘This b*tch ain’t working today. Put her off the strip.’ If you fire me, we’re going to tear your sh*t back down. Nobody’s wearing Reebok no more. Reebok ain’t cool. Don’t wear that.” (Civil TV)
After weeks of protests, Reebok finally buckled under the pressure and parted ways with Rozay in early April.
Athletic goods retailer Reebok on Thursday terminated its relationship with rapper Rick Ross, whose song featuring lyrics that seem to boast about drugging and raping a woman has caused an uproar. “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse,” Reebok, a subsidiary of Germany company Adidas, said in a statement. “At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross,” it said. Ross had an endorsement deal with the company and promoted its shoes in print and TV commercials. (Reuters)