In this week’s Pulse Report, we’re going to applaud Reebok for waiting forever before dropping Rick Ross, take a closer look at Big Sean’s new wifey, cringe at Drake breaking the manhood rules by playing dirty with Chris Brown and oh SOHH much more.
[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]
I don’t want to hear it. There’s a million theories about why Rick Ross and Reebok didn’t work out. You can say nobody wears Reeboks anymore, Ross wasn’t doing any good with the company anyway, the date rape lyrics sealed his fate and so on, but the bottom line is Reebok and Ross came together off the strength of Swizz Beatz. Swizzy had that “Reebok Back” off the “Tupac Back” track a couple years ago and if it wasn’t for him being a creative head for the Classics line, Ross would have never had any connection to Reebok in the first place. I could care less about all of that stuff b/c the thing that irks me the most is how long it took for Reebok to make that decision. Think about it. The song’s been out for months, the petitions have been widespread and the protests have been publicized left and right, yet, Reebok is just now making a move? Huh? Where they do that at?
Athletic goods retailer Reebok on Thursday terminated its relationship with rapper Rick Ross, whose song featuring lyrics that seem to boast about drugging and raping a woman has caused an uproar. “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse,” Reebok, a subsidiary of Germany company Adidas, said in a statement. “At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross,” it said. Ross had an endorsement deal with the company and promoted its shoes in print and TV commercials. (Reuters)
You knew it was a wrap when Rocko even admitted he couldn’t let the original version of that “U.O.E.-whatever” record survive, so seeing Reebok finally catch on to all of this and cut its ties with him was a no-brainer. Like I said, why did it take so long? They’ve been quiet about the whole situation, even the news was pretty tight-lipped. Why didn’t Reebok say they were considering the situation a few weeks ago when everyone started protesting? Why didn’t Reebok address that New York protest? Haven’t they heard of damage control? Y’all know I stand behind the “NO COMMENT” rule but in this particular case, Reebok hurt themselves by waiting this long.