Reebok Back Without A Boss, Big Sean’s Wifey Undressed, Drake Low Blows Chris Brown

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In this week’s Pulse Report, we’re going to applaud Reebok for waiting forever before dropping Rick Ross, take a closer look at Big Sean’s new wifey, cringe at Drake breaking the manhood rules by playing dirty with Chris Brown and oh SOHH much more.

[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]

1. Bossy

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I don’t want to hear it. There’s a million theories about why Rick Ross and Reebok didn’t work out. You can say nobody wears Reeboks anymore, Ross wasn’t doing any good with the company anyway, the date rape lyrics sealed his fate and so on, but the bottom line is Reebok and Ross came together off the strength of Swizz Beatz. Swizzy had that “Reebok Back” off the “Tupac Back” track a couple years ago and if it wasn’t for him being a creative head for the Classics line, Ross would have never had any connection to Reebok in the first place. I could care less about all of that stuff b/c the thing that irks me the most is how long it took for Reebok to make that decision. Think about it. The song’s been out for months, the petitions have been widespread and the protests have been publicized left and right, yet, Reebok is just now making a move? Huh? Where they do that at?

Athletic goods retailer Reebok on Thursday terminated its relationship with rapper Rick Ross, whose song featuring lyrics that seem to boast about drugging and raping a woman has caused an uproar. “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse,” Reebok, a subsidiary of Germany company Adidas, said in a statement. “At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross,” it said. Ross had an endorsement deal with the company and promoted its shoes in print and TV commercials. (Reuters)

You knew it was a wrap when Rocko even admitted he couldn’t let the original version of that “U.O.E.-whatever” record survive, so seeing Reebok finally catch on to all of this and cut its ties with him was a no-brainer. Like I said, why did it take so long? They’ve been quiet about the whole situation, even the news was pretty tight-lipped. Why didn’t Reebok say they were considering the situation a few weeks ago when everyone started protesting? Why didn’t Reebok address that New York protest? Haven’t they heard of damage control? Y’all know I stand behind the “NO COMMENT” rule but in this particular case, Reebok hurt themselves by waiting this long.

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  • http://www.facebook.com/jackbrownstiga.oshalika Jack Brown Stiga Oshalika

    AND HE AIN’T EVEN KNOW IT

  • http://www.facebook.com/jackbrownstiga.oshalika Jack Brown Stiga Oshalika

    YEAH NIGGA, FAKE NAME CHARACTER, NOW YOU WAS IN JAIL AS A WARDEN NOT AS A AN INMATE, HE PROLLY RAPED INMATES WITH MOLLY

  • http://www.facebook.com/people/Eli-Pinilla/1401146308 Eli Pinilla

    It took reebok forever to drop him cuz they was waiting for him to apologize. He had a few times to apologize and didnt. I dont think reebok wanted to drop him. But ross let his character get in the way of real life. His responses been fucked him up. Look at the co thing and gd thing and the real name thing. His reponses to shit have always f*cked him up

  • GregSki86

    Damn Ross, put a motha fuckin shirt on nigga. Why did Reebok offer him a deal in the first place? This nigga would be more suited in reppin’ Mc D’s or KFC.

  • TopDawg

    Cold part about it is, is that people are still supporting this clown..

  • Kyle Spells

    If he would have showed an ounce of contrition rather than saying “sorry for lyrics you construed as rape” – he’d still be with Reebok. The fact that they didn’t drop him immediately shows that. We live in a pretty forgiving society if you’re sincerely sorry about something. He was arrogant about it and lost.

  • http://twitter.com/beautiofhate The beauti of hate

    You knew it was a wrap when Rocko even admitted he couldn’t let the original version of that “U.O.E.-whatever” record survive rocko garbage i dont care how much money he got what block he from he corny and should never have been allowed to get on
    …im not a ross fan but lyric for lyric talent wise he’s worlds ahead of rocko…
    Sidebar: Its a mixtape ross like him or love can get radio play rocko should be a little more loyal…and rode it just on the strength on ross blessing him with a feature

  • http://twitter.com/angelalexander2 **☜☆☞ ANGEL☜☆☞**

    Funny..NOW he wants to try and release a “meaningful” Apology Fuck ROSS

  • Valjha23

    niggas hate to see other niggas making money and getting recognitions from big well established companies. Niggas on that Wilie Lynche mentality.

  • http://www.facebook.com/barnett4489 Gregg Barnett

    ASAP ROCKY got standards and shit! That’s all.

  • Dre Burkes

    Fuck em this nigga took so many loses n u still on his Dick if was 50 cent u would b happy then a motherfucker I hate this Dick sucker writer smh…this nigga done got shot at ,drop frm Reebok gunplay got that azz whip and chain took, and bottom he is the biggest Fraud n rap history so get off his Dick he is wack and a disgrace to the rap culture….I hate bias writers…..like I said if was 50 u would b happy azz hell…#detroitalldaywedntfuckwitcops…..