Bad Boy Records CEO Puff Daddy is making people forget about his “Diddy” persona after resorting back to his flashy 90’s rap alias in the new “Big Homie” music video.
Puffy hits up New York, Los Angeles and Miami in the new Money Makin’ Mitch single’s music video.
The hip-hop mogul proclaims his supreme status as he holds court at O’Fishole Seafood in Harlem with Ashanti, A$AP Rocky, Meek Mill, 2 Chainz, Nelly, Bow Wow, and Jermaine Dupri. The bi-coastal Bad Boy also flies across the country to kick it with Snoop Dogg on Crenshaw Blvd. in L.A., while his son Christian raps alongside his father. During his trip to Miami, Puff hits up Waffle House for a late-night snack with Rozay, Wale, and French. (Rap-Up)
Last week, MMM contributing producer Reefa told SOHH vintage Puffy records would likely end up on the highly-anticipated LP.
“I’ve known Diddy for a little while,” Reefa told SOHH. “I’m kind of in the Bad Boy family. I’ve did a lot of work with him. He wants that whole classic, hard-hitting rhythm music and he called me up and is giving me a chance to work on the project. I’m very thankful. I can’t say I’m just finding that out [about his return as ‘Puff Daddy’] but I got that vibe. I knew where it was going to end up at. The Money Makin’ Mitch project, it’s going to be some great music on there.” (SOHH)
Puffy’s new “Big Homie” track premiered online last week.
“Big Homie” features French Montana and Rick Ross, and the latter is clearly the biggest influence on Puff’s current sound: It’s big, it’s badass-sounding, and it leans into that signature monster plod. But while Ross’ penchant for rapping just behind the beat always sounds like a conscious decision (not even the power of rhythm can move the Bawse), Puff just sounds slightly inept (which is a pretty accurate description of his career-long rhyme style). Everybody is going hard, but by surrounding himself with high-impact blasters in Montana and Ross, Puff highlights the oomph his rapping has always lacked. (Entertainment Weekly)
Ricky Rozay revealed Diddy’s MMM album title stood for Money Makin’ Mitch a few days ago.
“The Bugatti Boyz, you know, we was in the studio, we actually spoke about music for that,” Ross said in an interview. “He’s in the studio working on his new project, Money Makin’ Mitch but you know the Bugatti Boyz, we still getting money.” (Trace)
Check out the new “Big Homie” music video: