The Neptunes’ Pharrell Williams recently shed light on his appreciation toward hip-hop newcomers Odd Future and how he missed out on an opportunity to possibly sign them.
Despite not signing them, Pharrell described how proud he is to see young hip-hop kids taking the music industry on by themselves.
“I was on my tour bus and my homeboy Scott Vener was like, ‘Yo, you got to hear these kids called Odd Future. It’s this kid Tyler, the Creator. This sh*t is dope. You should sign them.’ It’s funny because I was just bumping their sh*t and looking at all [Tyler’s] YouTubes, you know, where the songs were uploaded on YouTube, just listening to it. And then I found [their manager] Chris Clancy and by the time I found Chris, they were already talking about signing — I missed that boat. I was mad as sh*t but I’m happy because Clancy’s idea to have them as the youngest in charge doing their own sh*t — just all of the stuff I always preach about, he was very head strong about making sure they did that. It had nothing to do with me but it was just interesting to see some sh*t that I had said and things I wanted to see happen were actually happening. Young kids deciding they wanted to do music their way, some sh*t they want to say and just take their destiny by the horns and just go.” (Sucker Free)
Last month, Tyler, the Creator denied rumors claiming his crew signed to Pharrell’s record label.
“Why The F*ck Would I Sign With Someone Else When I Am The F*cking Boss Ceo Whatever Of My Own Sh*t?,” he tweeted August 1st.
“Even Tho Pharrell Is The Coolest of All F*cking Time Ever To Me, I Got My Own Sh*t” (Tyler, the Creator’s Twitter)
Odd Future’s camp also denied the record deal rumor.
Heathcliff Berru, the group’s publicist told XXLMag.com that while the two are working together on music, Tyler did not ink a deal with his longtime musical influence. In fact, Tyler and company are currently in the process of starting their own label with Sony Red. “Odd Future Records is launching soon,” Berru said without revealing any other details. (XXL Mag)
Pharrell’s label specifically targets artists who do not fit typical categories or demographics.
“They’re not getting the recognition in the mainstream media, but in the digital world they dominate – the 16-, 17-, 18-year-old virtuosos all over the world coming out of nowhere and just taking stake in their position. The Others are multifaceted, pro-active people who live outside the box and aren’t confined by categories.” (Complex)
Odd Future currently have a record deal through Sony’s RED distribution.
Check out Pharrell Williams’ interview below:
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