The highly-anticipated DVD release of Notorious, which chronicles the life and death of The Notorious B.I.G., landed atop Nielsen VideoScan‘s charts out-selling the award-winning film, The Wrestler.
While an exact number has yet to emerge, the film’s retail store success was reportedly unexpected among analysts.
Notorious, the biopic on rapper Notorious B.I.G. from 20th Century Fox Home Entertainment, was the surprise winner in the weekly home video sales derby, debuting at No. 1 on the Nielsen VideoScan First Alert chart for the week ended April 26. Favorite The Wrestler, also from Fox, had to settle for a No. 2 finish, selling 81% as many copies as Notorious, according to Nielsen data. (Hollywood Reporter)
The film’s total profits to date are close to roughly $40 million since its release last January.
According to Nielsen data, 19% of the film’s total sales volume came from the Blu-ray Disc version, while Notorious saw just 12% of its sales come from Blu-ray Disc. Notorious grossed $36.8 million in theaters, while The Wrestler took in $26.2 million. (Home Media Magazine)
Along with providing fans the option of DVD or Blu-Ray formats, the Notorious discs gave fans extensive features.
Collector’s Edition copies include: Widescreen theatrical feature film, unrated director’s cut, commentary with director George Tillman, co-writers Reggie Bythewood and Cheo Hodari, editor Dirk Westervelt plus producers Wayne Barrow and Voletta Wallace. On a separate included disc, features include a behind the scenes making of, “I Got A Story To Tell: The Lyrics of Biggie Smalls,” casting, Biggie Boot Camp, “Party & Bullsh*t (unreleased)”, directing the last moments, nine deleted scenes, four extended concerts and more. (Fox Searchlight)
The film follows the rise of late rapper Biggie Smalls up until his death in 1997.
Following the extraordinary life of Christopher “The Notorious B.I.G.” Wallace, Notorious follows the young rapper from the tough streets of Brooklyn, New York to the heights of superstardom as he juggles the increasing demands of fatherhood, marriage and a music career. Amid chaos and controversy, Biggie’s remarkable talent and fierce determination help to solidify his legacy as one of hip-hop’s greatest MCs. The Unrated Director’s Cut Collector’s Edition Blu-ray and DVD will be available for the suggested retail price of $39.99 U.S. / $49.99 Canada and $34.98 U.S. / $45.98 Canada, respectively. A single-disc DVD will also be available for the suggested retail price of $29.98 U.S. (Press Release)