Nike Makes Kanye West An Instant Sellout W/ Surprise Move

Nike Makes Kanye West An Instant Sellout W/ Surprise Move

Grammy-winning rapper Kanye West‘s long-awaited Nike Air Yeezy II sneakers lived up to their hype this weekend after becoming available and selling out in minutes.

According to reports, the exclusive kicks managed to reach out-of-stock status in just over ten minutes.

Without warning, Nike tweeted a purchase link to their online store at 1 p.m. EST. Only 11 minutes later, the $245 shoe was sold out, leaving many fans upset that they couldn’t get their hands on a pair. It’s unknown if Nike plans to release more online or at retail stores. Nike launched the original Air Yeezy in 2009 and followed it up with two colorways of the Air Yeezy II in 2012. Due to the limited quantity, the shoe fetched as much as $90,000 on eBay. (Rap-Up)

Back in December, mega retailer Foot Locker announced the pricey, limited edition sneakers’ setback.

Only a few days ago, Footlocker shared details of its imminent December 27 online release of its red Nike Air Yeezy II. Other release information was heard globally as well, including JUICE Hong Kong’s drop. But in what has become indicative of the whole Red Nike Air Yeezy II story, more changes have surfaced with no concrete details. Footlocker has since announced the cancellation of its December 27 drop, and JUICE as well as seen its release cancelled. For China, Nike is set to release it online in the region via a Nike China online-only release (which may or may not go through). One thing that comes to mind, can Nike continue to label the shoe the “Yeezy” or is there more to it? (HYPEBEAST)

Despite massive success with the Yeezy sneakers, Ye recently promised his Adidas debut would still meet high expectations.

“Yeah, 100 percent, it’s going to be dope, everything is going to be dope,” Kanye said when asked if his Adidas debut sneakers will have as much appeal as his limited edition Nike Yeezy collection. “It’s just like having a record deal, simple as that. What if I would have been stopped at The College Dropout and I never got the chance to make ‘Gold Digger’ and I never got the chance to make ‘Can’t Tell Me Nothin’ and I never got the chance to get to ‘N*ggas In Paris’ – with Nike, they were trying to confine the idea. They always send celebrity marketing to me and I’m like, ‘I’m a designer, I’m a creator, why don’t you just let me create? I got some ideas right here and you saw with these two Yeezys right here how much they worked.’ At a certain point, they brought a contact – I looked at the Adidas contact and I looked at the Nike contract and I looked at my daughter’s eyes and I made the decision I needed to make to be able to make product.” (“The Morning Riot”)

Yeezy also unleashed some fury toward Nike for allegedly doing business owners shady.

“I appreciate Nike for allowing me the opportunity to express myself [but] it ain’t like they wanted me to do a Yeezy [sneaker],” Kanye added. “I said, ‘No.’ And I Chicago’ed my way into finally having some Yeezy’s and I made some Yeezy’s. … Nike will tell store owners, ‘Okay, if you want these Red Octobers, you gotta take these ten other Nike’s.’ And then they’ll come to me like, ‘Yeah, we don’t even know when we’re starting it yet, we don’t know when the next ones are even coming out.’ I’m saying that because you need to hear this, in Portland – listen, at the Nike campus, that methodology, that’s not going to work – it’s not going to work now because Kanye West, I’m at Adidas. The game has flipped already. It ain’t nobody you can run to, it ain’t nowhere you can hide. I just got back from Germany, it was one of my greatest creative days in my life. We designed the entire women’s collection, we designed the entire men’s collection and we designed 20 shoes. We coming in September and it’s about to be a pardigm shift. What I’m saying is be nice. Nike, be nice to these stores, be nice to people. Be nice and we not each other’s enemies. All that pimping, extortion and making people feel less of themselves, that’s not gonna happen no more. And it happens at work too, it happens at school, too.” (“The Morning Riot”)

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