Days after Justin Bieber and Nicki Minaj‘s “Beauty and a Beat” music video premiered online, the entertainment stars have reportedly made history by setting an all-time record in viral views.
According to reports, Nicki and Biebs set a new standard for popular online video network VEVO.
Nicki Minaj and Justin Bieber are making and breaking records–literally. The duo’s “Beauty and a Beat” music video has set the record for the most views in 24 hours on VEVO. “Congrats @justinbieber & @NICKIMINAJ! #BAAB24hrRecord is YOURS! Most @VEVO views in 24 hours!” tweeted VEVO. The video, which racked up 10.6 million views in 24 hours, features homemade-style footage of Justin on tour, hanging out, and relaxing with Nicki at a water park. It currently has over 20 million views. “hey @nickiminaj – thanks for being a part of this. #HISTORY,” tweeted the teen heartthrob. The previous record was held by British-Irish boy band One Direction, whose video for “Live While We’re Young” registered 8.2 million views in 24 hours. (Rap-Up)
Their splashy pool party music video premiered online heading into the weekend.
Disclaimer: what you are about to see cannot be unseen. Justin Bieber just released the visuals to his electro-pop hit “Beauty and a Beat,” and a certain scene will leave you cringing at the edge of your seat. The video, written and directed by Bieber himself, features the pop star frolicking through a pool party as guests break out in impromptu dance numbers. The camera eventually travels down a runway where Nicki Minaj makes her cameo. While rapping her animated verse, Justin gets behind the Barbz and the two grind in sync for what feels like forever. And only adding insult to injury, Justin then sings to Nicki, “I wanna feel your body rock.” (Miss Info TV)
Bieber reportedly used a publicity stunt to help premiere the music video.
Hey, remember that time everyone was worried about Justin Bieber’s stolen laptop and camera? Turns out, it was just one giant psych – so you’re off the hook, Tacoma-area thieves! The stolen-gear claims made by Bieber and his label were all part of a coordinated publicity stunt designed to pique your interest in the video for “Beauty and the Beat,” his Believe collaboration with Nicki Minaj. “On October of 2012 three hours of personal footage was stolen from musician Justin Bieber,” the video hosted on Bieber’s official Vevo account reads . “The following footage was illegally uploaded by an anonymous blogger.” In fact, the clip features DIY-style scenes of a massive waterpark party, complete with beer pong, babes, and, of course, Ms. Minaj, the sudden queen of dubiously leaked videos. (Entertainment Weekly)
Last year, Nicki and Biebs linked up to announce nominees at the BET Awards.
Justin Bieber and Nicki Minaj presenting best male hip-hop artist at the 2011 BET awards inside Los Angeles’ Shrine Auditorium. Justin and Nicki later announced that Kanye West beat the rivals: Drake and B.O.B, Lil Wayne and Rick Ross for the Male Hip-Hop Artist award. Before taking the stage, Justin tweeted, “Having a great time at the #betawards. Getting ready to get on stage with my girl @nickiminaj.” (Justin Bieber Zone)
Check out “Beauty and a Beat” below: