Months after announcing a collaborative clothing collection with Kmart, Young Money’s Nicki Minaj is finally letting her fans see what exactly they can get their hands on.
Instead of waiting for her official drop date, Minaj unveiled some of her clothing pieces this week.
Nicki Minaj is set to debut her lifestyle brand, the Nicki Minaj Collection, at Kmart and ShopYourWay.com later this month. In advance of the launch, the hip-hop mogul takes us behind the scenes of the photo shoot in her latest vlog. She shows off her shapely figure in pink jumpsuits, black hoodies, denim jackets, and patterned dresses while modeling for the camera. “Teaming up with Kmart and ShopYourWay.com is gonna give me a way to have my fans dress like me for an affordable price and it’s going to be rich stuff, quality stuff,” said Nicki. “My big thing is that it cannot look cheesy and cheap, and that’s what I want to give my beautiful Barbz.” (Rap-Up)
Reports of the unexpected partnership surfaced online back in January.
Nicki Minaj is coming to a store near you. Following deals with Pepsi, M.A.C., and OPI, the hip-hop mogul has announced a partnership with Kmart to sell her multi-department lifestyle brand. Nicki will launch apparel and accessories collections in conjunction with Kmart and the ShopYourWay.com social shopping platform. The “Starships” rapper will develop the lines, which will be available exclusively at select Kmartlocations and on ShopYourWay.com beginning this year. She will oversee the design and development of the brand so that it reflects her strong creative talent, expressive personality, and distinctive individual style. (Rap-Up)
Not alone in the venture, Maroon 5’s Adam Levine is also set to launch his own gear through Kmart.
We can’t say we were surprised when we heard that Nicki Minaj and Adam Levine would be launching their own clothing and accessories lines at Kmart and Shop Your Way in 2013. The two musicians-turned-reality-show-judges will “design and develop their collections with Kmart to reflect their strong creative talents, expressive personalities, and distinctive individual styles,” according to the press release. I mean, Nicki has been very openly shopping around her potential clothing line since last August, and even back then said, “My biggest goal was to make a line that was going to be affordable to my fans and also rich enough in quality that they’ll feel like they’re wearing exactly what I’m wearing.” And for Adam, well, remember he launched a clothing collection (called 222) back in 2010, and since then has been flirting in and out of fashion world by performing at the Victoria’s Secret runway show and releasing his first-ever fragrance? Yep, we’ve been keeping our eyes on y’all! (MTV Style)
Following the news, Minaj answered eager fans’ questions about her line.
“That is CORRECT > RT @Jessie_Barbie: @NICKIMINAJ Your clothing line will also be available for online shopping right?,” she tweeted January 9th.
“All sizes! XO> RT @ItsMarthaBitch: @NICKIMINAJ About this clothing line….big girl sizes or will I only be purchasing for my lil cousins?” (Nicki Minaj’s Twitter)
Check out Nicki Minaj’s collection: