While NFL legend Deion Sanders may be known for his track records on the field, the retired Atlanta Falcons football star recently told SOHH he is a huge fan of Grand Hustle’s B.o.B..
Sanders said he feels Bobby Ray’s message speaks loud in his music.
“You know who I like? It’s a young kid. B.o.B. from Atlanta,” Sanders told SOHH. “I’m not going to say he’s underrated but I’m feeling B.o.B. I like him, man. I met him recently, I got to hear him perform and he’s really good. He really has something to say. He’s a good kid. I mean, he’s a good kid that’s got something to say in his music.” (SOHH)
A few days ago, B.o.B. became the official brand ambassador for rapper T.I.‘s Akoo Clothing.
Rapper B.o.B will soon be appearing on ads for T.I.’s fashion label, Akoo Clothing, after inking a deal with the rapper’s company. The “Airplanes” star is already signed with T.I.’s Grand Hustle Records and will now also become the brand ambassador for the label. “I’m looking forward to working with Tip (T.I.) and Akoo Clothing on more projects this year,” he said in a statement. “We want to continue to add new-ness to American music as well as push the envelop in the contemporary men’s fashion landscape.” (OMG Music)
Akoo Clothing marketing direcctor Jeff Belizaire also opened up about why B.o.B. fits the billing as brand ambassador.
“There is something intriguing about a star like B.o.B. He represents a growing group of artists whose natural talent transcends the typical rapper stereotype and urban format. He defines himself on his own terms by effortlessly blending elements from the street, pop culture, his life experiences and cultural perspective. He creates timeless and relevant music that connects with a broad range of people. Similarly, AKOO Clothing creates contemporary and relevant fashion for all types of guys.” (PR Web)
Producer Jim Jonsin recently talked about B.o.B.’s upcoming sophomore album.
“What Bob wanted to do was go into the lab himself and spend his time creating what he wanted his album to have, the direction he wanted,” Jonsin explained in an interview. “So we’re waiting on him to come back with that house that he’s built so we can go ahead and put all the fixtures in and try to help with it…He doesn’t want to do the feature records; he wants it to be his album.” (MTV)
Check out a past B.o.B. interview below: