Hip-Hop video vixens will now be given the spotlight in the new E! reality series “Candy Girls” coming this spring.
E!‘s new series is set to showcase the lives of renowned music video models.
The docusoap will follow the owner of a music talent agency and her two underlings as they fulfill the needs of such acts as Kanye West, OutKast, Jay-Z and Three 6 Mafia. The women will send their talent to events including the Grammys, the Super Bowl, album release parties and music video shoots. (Radar)
The network hopes to provide an alterante look into the entertainment world.
“This series introduces E!’s entertainment-obsessed viewers to an aspect of the industry that has not previously been revealed,” said Lisa Berger, E!‘s Executive VP Original Programming and Series Development. “While these women may be recognized for their sexy personas, viewers will find there is much more to them than meets the eye.” (Hollywood Reporter)
E! has also explained part of the show’s appeal.
“Musicians need to live their image and that includes surrounding themselves with the beautiful women who are so often featured in their videos at all times. However, like runway models, these women know they need to get in early and make their money fast before time takes away the looks that make them so successful.” (E! Statement)
Scheduling for the new programming has already begun.
The Comcast-owned cabler has ordered eight 30-minute episodes of the skein, which will bow March 8 following the third-season premiere of “Keeping up with the Kardashians.” (Variety)