Naughty By Nature has announced a new deal that will find the duo promoting Microsoft’s new Windows HTC Touch Pro 2 mobile device.
The partnership will allow the rap duo to increase Microsoft’s efforts to compete with Apple’s popular iPhone.
With the help of Naughty by Nature, Microsoft will launch a worldwide promotional giveaway. From June 15th – July 15, participants will have the opportunity to enter the contest by signing up on Facebook (facebook.com/windowsmobile) and become a fan of the Microsoft Windows Mobile Fan Page. Winners will be selected randomly on July 15th 2009. The Grand Prize Winner will receive: the new HTC Touch Pro 2 Windows Mobile Device preloaded with a custom Naughty by Nature theme, and their new single, “Get To Know Me Better” and a chance to see naughty perform live in Los Angeles on August 15th at the Nokia Theatre and a Naughty Gear Prize Pack. The device is outfitted with zero-wait push internet and the Windows Mobile 6.1 Professional system, this device is perfect for the business person on the go, the tech savvy wiz and the music loving teen, making it perfect for every user. (Press Release)
Naughty By Nature’s Vinnie Brown has confirmed the venture and weighed in on why he joined forces with Microsoft.
“As a fan of Microsoft products, I’m super pumped about Naughty’s promotion with Windows Mobile,” Brown said in a statement. “I’m a Windows Mobile power user and eager to educate others about the future of mobile computing. This is just the beginning.” (Statement)
Common previously partnered with Microsoft for a tour and shared his views on the company.
“I know that Microsoft has been around for 20 years, they established themselves in the mid-80s and since then they’ve progressed,” Common said in an interview last year. “Microsoft is classy, it’s a timeless brand, and it means something to the world, internationally, and I felt like that’s the direction of what I want Common to be, to be honest…Microsoft and I are about to do a line of T-shirts coming out in November. I’m designing them.” (Adweek Age)
The Neptune‘s Pharrell also sided with the Bill Gates-led company last year.
Rapper Pharrell has signed a deal to join on Microsoft?s new advertising campaign. The $300 million campaign will feature celebrities Pharrell, Eva Longoria and Deepak Chopra. In return for signing Pharrell, Microsoft is dropping comedian Jerry Seinfeld who has been in their ads on tv for a couple weeks. The ads are being pulled because of a luke warm response. (True Hip Hop)