Nas Smartens Up, Puts Dead Presidents Into Major Investment

Nas Smartens Up, Puts Dead Presidents Into Major Investment

Rap veteran Nas is diversifying his bonds these days as reports claim “God’s Son” has dug into his pockets to invest money in a San Francisco-based company called Proven.

According to reports, the investment is to help people not so online-savvy find employment.

Quick, what rhymes with “start-up?” Celebrity music artists, including rappers, have been finding new ways to invest their money, and Nas, born Nasir Jones, is no exception. After a six-figure investment in the lifestyle publication “Mass Appeal,” the rapper has put money into a San Francisco company called Proven, which makes apps to help people apply to online job postings through their smartphones. Nas, who rose to fame with his smash 1994 album “Illmatic,” participated in the company’s $1-million seed funding round that was led by Andreessen Horowitz and closed this summer. (Los Angeles Times)

Nasir Jones has already stressed the importance of this new start-up.

“Jobs are a concern for the nation, and Proven is all about that, so I’m all about Proven,” Nas said in an interview. Nas was introduced to Proven through Menlo Park investment firm Andreessen Horowitz, which has invested $15 million in the Web company Rap Genius. The rapper is joining Proven as an advisor and will help promote its services. The concept behind the company, run by 33-year-old first generation immigrant Pablo Fuentes, is to make it easier for the non-LinkedIn crowd, including blue-collar workers and low-income people, to look for jobs online without personal computers. (Los Angles Times)

Buzz behind Nas’ hefty investment in publicaion Mass Appeal made headlines last April.

The Queens-born rapper tells FORBES that he has invested a “six-figure” sum in the publication, which re-emerged as a quarterly print product earlier this year after a five-year hiatus. “I always liked what they represented,” says Nas. “They invested into the culture … I saw their vision for what they planned and I thought I could add value across the board.” He will serve as Associate Publisher for Mass Appeal, which was originally founded in 1996 as a graffiti magazine and has since involved into a broader outfit spanning print, web, video and a monthly event series. (Forbes)

In April, Nasty Nas gave a few tips people should capitalize off of via his Twitter page.

“How can we create millions of more Jobs in our country? 1 thing 4 sure. We gota all get Smarter. Fast.,” Nas tweeted April 18th.

“Rule#1. Get outta ya own way. Open ya mind! Research . Believe.. n Give em that Work!” (Nas’ Twitter)

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