Rap mogul Nas is passing the torch by reportedly launching his own music imprint and signing Detroit native Boldy James this week.
Details of Nasty Nas’ unexpected power move have started to scatter across the Internet.
This is a very important week for Nas, as he is not only celebrating the 20th anniversary of his classic album, Illmatic, but he also officially announced the launching of his Mass Appeal imprint. His first order of business with the label? Sign Boldy James, who has been making quite the splash in the music industry. Boldy and Nas have a lot in common behind the mic, so it will be very interesting to see them work together, and to also see what Nas can build with this label as a whole. (Complex)
Buzz behind a potential signing heated up following Nasir Jones’ South by Southwest music festival performance last weekend.
Rumors began to surface when the Queens emcee mentioned Boldy on twitter and featured him at SWSX in Austin, TX during the Mass Appeal showcase, as well as recent videos premiering on the Mass Appeal Youtube channel. This is not only a great move for the Boldy James camp, but for the Detroit as well, a city that has begun to be mentioned amongst the top locations for breed hip hop artists. (Soo Detroit)
Despite the hype, Boldy has suggested the ink may not have dried just yet.
“Can I get a deal on the table 1st before people start with the rumors. Still the most slept on unsigned hype in the Game. #BoldyBlocks227,” Boldy tweeted April 17. (Boldy James’ Twitter)
Back in January, Nas publicly co-signed the Detroit rapper.
“B O L DY J A M E S. #DetriotStandUp,” Nas tweeted January 13. (Nas’ Twitter)