“Madden 16” Exec Tells Us Why You’re More Important Than Their Biggest Celebrity Fan

Written By Cyrus Langhorne

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[With Madden 16 finally available, EA Sports Creative Director Rex Dickson tells SOHH why the die-heard gamers have more of an edge than the biggest celebrities.]

“Madden” is kind of a cultural phenomenon. I kinda felt that way before I took the job here but once you’re on the inside, you see how big and massive it is.

Celebrity stuff is great and we do Madden Bowl and we have NFL players who come here for a week and work with the team on the game and we have coaches who come down but to be honest with you, I think it’s changing a little bit.

https://www.youtube.com/watch?v=3eVF9uBbuqc

With the advent of Twitch TV and people streaming on YouTube, our main promoters now, in my opinion, these kids coming up off YouTube who have half a million to a million subs and they’re putting “Madden” videos out. They’re putting hundreds of “Madden” videos out, all different kinds of constructive feedback, head-to-head, wager games, all this kind of stuff these guys are doing.

We really appreciate that ground-level support we’re receiving from our fans. That didn’t exist a few years ago before the advent of people face-cam streaming their stuff.

The celebrity stuff is great and our marketing department does a really good job at utilizing that but for us at the development team, it’s really about the communities and taking that player-first idea.

We apply that into everything and think more about our players and community before we even look at the celebrity stuff.

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Written by Cyrus Langhorne

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