Grammy-winning rapper Lupe Fiasco shares his input on stardom and relevancy in contrast to record labels’ artist development mold in the new issue of XXL Magazine.
Within his feature, Fiasco said he has earned a loyal fan base at this point in his career.
“They still can’t understand me. They still don’t get it. They still don’t understand that, even without a hit record, Lupe Fiasco will be just as relevant and just as successful as the dude with the hit record. They just don’t get that.” (XXL Mag)
Independent label Coalmine Records CEO Matt Diamond recently talked to SOHH about the struggles artists encounter with their majors.
“On the flip side, you have labels like Atlantic Records which will have a talent like a Lupe Fiasco, a talent like Cee-Lo or Wiz Khalifa and there’s a certain mold. They already have a template on what that album’s ‘supposed’ to be. They have ‘this beat’ with ‘that sound’ and then insert the artist so now they have the mold for how it should sound. That actually dilutes the direction the artist would go if they didn’t have that or have to answer to that label.” (SOHH Guest Star)
Earlier this year, Fiasco claimed Atlantic requested specific demands from him regarding his third album’s material.
“I was specifically told” — Fiasco chuckled — “‘Don’t rap too deep on this record.'” He laughed some more. “That was a specific order from the top. ‘You’re rapping too fast or too slow, or it’s too complex.’ … There are consequences and combat that comes from that process and the eventual compromise. With me, though, I’m not writing about someone else. I’m writing about me. This is my life. It’s very personal for me. So for somebody to kind of put their fingers in that and play with that, it becomes more damaging.” (Chicago Sun-Times)
Following Lupe’s public cry, fellow Chicago rapper Yung Berg hit up SOHH to speak on the indie hustle.
“As far as Lupe Fiasco’s [Atlantic Records] situation goes, I feel him 110 percent because he came into the game and had major success but then the climate of the music industry changed and they wanted him to sign a 360 deal. So he was like, “F*ck that. I’ve already made my mark. I’ve already did what I did so why should I conform to these industry type ways.” And I feel him on that but then again, this sh*t is a business and at the end of the day, that just is what it is.” (SOHH Guest Star)
Check out some recent Lupe Fiasco footage below: