Grammy-winning rapper Ludacris has joined forces with mega retailer Best Buy’s teenage-based social networking site @15 for a special TSA (“Teen Service Announcement”).
Best Buy is hoping Luda’s participation in the online program will encourage teens to give back.
Ludacris participated in the TSA as an early supporter of @15, a new teen-led social change platform underwritten by Best Buy to give teens a voice and give them opportunities to direct the company’s philanthropy through the newly-created @15 Fund. (MSN News)
Luda spoke up publicly in support of @15.
“We all make mistakes, but you have to learn from your mistakes. Try not to make the same mistakes twice in life. We all have teenage years where we kind of were rebellious and just doing things that we’re finding out about life,” said Ludacris in his online TSA. “We’ve all been through some bad situations and you learn from them and you become a better person because of it. Adversity can make you a stronger person.” (Press Release)
Users will be able to submit their own personal videos on the site.
Like a traditional PSA, the @15 TSAs are short, unscripted videos that share the collective thoughts and experiences of teens – and former teens – with messages of hope and inspiration for America’s youth. Over the next several months, the @15 Web site, along with its social networking pages and YouTube channel, will feature messages from teens engaged in Best Buy programs, celebrities and musicians, and Members of Congress. (Business Wire)
Additional information may be found at www.at15.org