Young Money boss Lil Wayne recently delved into his popular Trukfit clothing line and why the brand has found a strong following despite being out for less than a year.
In Weezy F. Baby’s perspective, Trukfit goes against the idea of trendy and strictly fads.
“I think because it’s not trendy and it’s not what’s the norm,” Wayne said when asked why he thinks the brand has become a staple so quickly. “People are tired of everything just being ‘what’s cool.’ Everybody’s wearing such and such, everybody’s doing such and such, and I don’t believe that’s what Trukfit is. Trukfit is just a bunch of little characters on a shirt, a bunch of sayings and stuff.” (MTV)
The tattooed-out rap star also said his clothing line has caught the attention of professional athletes.
Unlike most popular clothing lines, which pass through a series of approval stages before the final cut, Wayne just keeps it basic. “My designer sends [drafts] over to me in an email and I decline or approve, it’s that simple,” he said. “And the kids are enjoying it. And not only the kids, I have pro athletes hitting me up , sending me their addresses, like, ‘I need a box of that sent to me every month’ or ‘I’mma wear that to my press conference’ or ‘I’m gonna wear that when I sign my deal’ — so it’s really moving.” (MTV)
Recently, Harlem rapper A$AP Rocky applauded Wayne’s risky fashion decisions.
“People can say what they want about him with the way he dresses. I hate the way he dresses. I’m keeping it 100 with you. It’s very tacky at times. But that’s what he chooses to do. Get off his d*ck! If that’s what he chooses to wear, OK. At least he’s not wearing it ’cause he saw some other lame motherf*ckers wearing it. That’s when I don’t respect it. He’s doing him! Maybe it doesn’t work for you, but it works for him. So we need to get off his d*ck and let that man be legendary.” (Complex)
Earlier this year, Baby Phat clothing creator Russell Simmons co-signed Wayne’s Trukfit launch.
“It’s just that the young men’s brands that had culture in them have grown up and all these young men’s brands have a shelf life,” Simmons said in a video. “So all of them, Sean John’s, Rocawear’s and Phat Farms, those things have a certain cultural space and a lot of young people have grown out of it. A lot of young people have new inspirations and they need something cultural that speaks to them. I think what Lil Wayne does speaks to the next generation and I think there’s a big, giant white space. … The billions of dollars in young men’s brands, a lot of those people are buying Ralph [Lauren] now or they’re buying men’s brands and there’s no new inspiration. So I came to see what Lil Wayne was doing. He’s hitting the nail right on the head. It’s exactly what they need. The young people need something from their generation that’s inspiring, speaks their language and that’s what this brand does.” (Karmaloop TV)