Grammy-winning rapper Lil Wayne has signed on to VH1‘s upcoming “Behind The Music” series offering fans an in-depth look into his rise from rags to riches.
The upcoming program is reportedly seeking roughly ten artists to profile.
Lil Wayne and Scott Weiland have signed on to participate, with the network near agreements with several other artists. The cable network is ordering about 10 new episodes of “Music,” bringing back the iconic documentary program that ran for several years on VH1 starting in 1997. (Billboard)
VH1 executives have revealed the motivation behind the show’s rebirth.
Jeff Olde, VH1 executive vice president, is adamant it’s the right time for the show’s return – insisting there are so many new and intriguing artists people want to know more about. He says, “It felt like the time is right. There’s all sorts of new artists on the scene who have emerged and have these great stories. And there’s other artists that we always wanted to do the first time around.” (Yahoo News)
The in-depth program is known for looking at popular artists’ personal lives, with past shows on The Notorious B.I.G., Outkast, Diddy and more.
VH1 stopped airing regular episodes of “BTM” in 2002, then aired only a few a year until 2006. In focus groups, VH1 found “BTM” is so deeply associated with the channel, some viewers assumed the series never left the air. The show’s storytelling model of the meteoric rise, tragic fall and sober rebirth of an artist was so distinctive that “The Simpsons” devoted a 2000 episode to parodying the show. (The Hollywood Reporter)
Weezy, only in his mid-20’s, has already achieved superstar success having won Grammy awards and releasing over a decade of music.
“In New Orleans, reality is handed to you very very early,” Weezy said in an interview with Katie Couric. “[Music], for me, was a way of always showing somebody my intelligence. I work very very hard, Ms. Katie. We don’t approach things like we’re good, we just approach it like we’re gonna work and we’re gonna work hard and hard works pays off. If you work that hard, then you’re gonna get good and good turns to great and hopefully I’m the definition of that.” (All Access Grammy Special)
Information on when the series will officially start has yet to emerge.