Mega rap star Lil’ Wayne has been chosen as one of the voice-overs for the newly designed Gatorade beverage.
In a new commercial for the popular sports drink, Weezy is heard narrating a description of what “g” represents, as popular sports figures like Dwayne Wade, Serena Williams and Bill Russell glare into the camera.
“[G’s] the emblem of a warrior, it’s the swagger of an athlete, a champion and dynasty,” Weezy says in the commercial. “It’s gifted, golden, genuine and glorious. It is a lower-case god. It’s the goat. Ha-ha. The greatest of all time.”
As the 60-second video continues to scroll past other public figures, including the Yankee’s Derek Jeter holding a bat and Muhammad Ali facing off with his fists, Weezy wraps up the meaning of “G.” “What’s G,” he asks. “It is the heart, hustle and soul of the game. That’s G.”
Aiming for a new look, Gatorade’s parent company, PepsiCo, is using the new “G” campaign as an opportunity to create new packaging and rename line extensions.
“For Gatorade,” the company wrote in a statement, “G represents the heart, hustle and soul of athleticism and will become a badge of pride for anyone who sweats.”
Renamed line extensions include Gatorade Fierce becoming Bring It and X-Factor receiving the newly amped name Be Tough.
In related news, Weezy’s Tha Carter III sold the most overall albums of 2008 with around 2.88 million units sold.
According to Billboard, the rapper’s latest project outsold efforts from mega acts including Coldplay, which sold 2.15 million, and Kid Rock with over 2 million.
However, this is the first time a best selling album of the year has moved less than 3 million albums since the start of Nielsen SoundScan began recording scanned units.