During a media interview Thursday (April 20) night, King James revealed just how hard he’s messing with the must-hear release.
“I haven’t stopped listening to it since he sent it to me. I don’t even know if that was last week or not before it came out. The guy is an unbelievable talent. His wordplay and his lyrics is unbelievable. And it hit home for me at times because I was a kid that grew up in the inner city. His story of, the notion of you either play basketball or sell drugs or that’s it. There’s no out. You become a statistic. As an African-American kid growing up in the inner city, they don’t believe that you can get out and become something. That’s why I’m able to relate to a lot of his lyrics and relate to a lot of his stories. So he’s an unbelievable artist, an unbelievable person. I’m glad he’s able to put those words onto a track and then for all of us to be able to hear it. For me, I definitely appreciate it.”
— NBA on TNT (@NBAonTNT) April 21, 2017
This week, Lamar hinted at more new music coming during an album signing event.
As expected, the event attracted a huge turnout, with thousands of people lining up at the city’s Best Buy hoping to meet the Grammy-award winning rapper. A member of the TDE crew shared the appearance on an Instagram Live broadcast, which ended with some pretty big news. Or, at least, what sounds like big news. At around the 21-minute mark, Kendrick looks into the phone, thanks his fans, and announces: “I got some more music.” (Complex)
Kendrick : "I got more music coming.." pic.twitter.com/uIRUctxQSy
— . (@BorisMichaell) April 21, 2017
The latest sales projections have Lamar’s DAMN. album set to reach a new retail milestone.
A few days ago, Kendrick blew fans away with his new “DNA” music video.
It stars actor Don Cheadle, who kicks off the video by interrogating Kendrick. “Kendrick Lamar, two first names, huh,” he says. “What the fuck is up with that?” He then proceeds to lip sync the song, switching off with Kendrick. The end of the video features a new outro not found on the album version of the song, and the visual ends with Schoolboy Q walking towards the camera before punching it out. (Pitchfork)