Miami Heat star LeBron James is proving he can do more than win championships after reportedly helping a longtime pal’s music get featured on popular video game NBA 2K14.
Details of James’ unexpected good deed and huge favor have surfaced online this weekend.
LeBron James just hooked his childhood friend up in a HUGE way … pulling some strings to help get one of his boys’ rap songs on the new NBA 2K14 soundtrack … TMZ Sports has learned. We spoke to Sian Cotton — who’s been close with ‘Bron since they were kids. In fact, Sian says they’ve been having rap sessions together since they were 9. Sian says LeBron hasn’t just been supportive of his aspiring rap career — but when LBJ learned he’d be on the cover of 2K14, he did everything he could to help get Sian’s track “Almost Home” on the game. (TMZ)
King James’ childhood friend also admitted how often he tried getting his tunes onto NBA 2K.
“I’d been submitting my stuff to 2K, and then I found out LeBron was gonna be on the cover,” Sian said. Sian says he was gonna hit up James to help him out — but when he grabbed his phone he already had a text from the Heat star that said, “‘I wanna get you on the game.” “He thought of me before I could say anything.” Eventually, LeBron called him back with the good news — “He said ‘the people from ’14 have been calling you. They picked your song!” Now, Sian says he’s gearing up for the release of his new album. No word if there will be a guest verse from #6 (TMZ)
Back in July, King James revealed his top tracks off the NBA 2K14 title.
2K Games has dropped the entire playlist for theirupcoming basketball opus, NBA 2K14. Apparently on top of attributing LeBron James with an executive producer credit, 2K has also let him hand pick they soundtrack as well. “2K is letting me take control of some important elements in NBA 2K14, including this year’s soundtrack,” said James, who successfully defended the Miami Heat’s world championship in the NBA Finals, while winning his second straight NBA Finals MVP award. “I love that I’m the first NBA 2K cover athlete to choose the soundtrack.” (Complex)
LeBron previously explained his motivation for teaming up with the 2K Sports franchise.
“My friends, family and fans all know how much I love NBA 2K,” James said in a statement. “I remember, as a kid, getting so excited for the game to come out and see who was on the cover, and it’s amazing to be a part of this great tradition. I love partnerships and opportunities that connect me directly with fans. I know from my own experience and now watching my own kids, NBA 2K is among the coolest and purest ways for fans to connect to the NBA. I love being a part of it.” (ESPN)
Check out Sian’s music: