Kid Cudi Threatens Label: “I Swear To All That Is F**kin Holy In This World”

Written By S. Samuel

G.O.O.D. Music's Kid Cudi is letting his voice be heard over not receiving the same amount of support and effort from Universal Republic as other artists, threatening "problems" to come if his issues do not get resolved.

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Cudi unloaded his emotions and problems in an unexpected swoop Tuesday (January 8) evening.

“King Wizard 3.4 million views on Vevo, Just What I Am has 4.3 million and my sh*t is not on regular rotation on radio. Hmmm.,” he tweeted.

“Trinidad James got 4.1 million views on his hit (rightfully so), and I hear that jam EVERYWHERE. Wheres my f*ckin spins???”

“Im talkin numbers. Im talkin stats.”

“To my label, I swear to all that is fuckin holy in this world, if things dont change soon, theres gonna be some problems”

“I worked too hard on all this sh*t. Producing, writing, directing AND executing the sh*t proper. I did my part, I put in work. Wtf”

“Yall kno I cuts no slack. Not w my music. Every song is my life. A piece of my f*ckin tormented soul. It matters to me. I give a f*ck”

“Done goin off and snappin my head side to side :)pic.twitter.com/UIJWfr5t”

“Aint nobody got time for that!!” (Kid Cudi’s Twitter)

Back in March, Cudder defended lashing out at Universal Republic over lackluster support for his joint WZRD album.

“We were really hoping to have more [promotion], but at this point, it’s a dead issue,” Cudi said in an interview. “The numbers kind of speak for themselves. It lets people know that I’m not out here taking crazy pills. When I get passionate about something, and people hear me kind of outraged, it’s not coming from a place of me being irrational, or being difficult to work with. I believe in something I’ve created.” (Billboard)

In late February 2012, Cudder pointed his finger at the record company’s album treatment.

“Ok so just a heads up, my weak a** label only shipped 55k physicals cuz they treated this like some indie side project tax right off. So i apologize on behalf of my weak a** major label. And I apologize for the lack of promo, again, my weak a** major label. They tried to rush me thru this so i can just give em another MOTM, but guess what? F*ck that, next album is WZRD. MOTM3 on hold til 2014. who mad??? not me and @DotDaGenius : ) So its def gonna be tough to find one in the stores guys, I’m sorry about that. I gotta go out and find one too, becuz my weak a** label never even gave us a copy of our own album. FAIL!!! Im lettin Universal Republic have it, f*ck it. What they gon’ do, spank me?? hahahaha AND Teleport 2 Me, Jamie aint on the radio!!!! like helloooooooooo????? HIT HIT HIT!!! [sic]” (Kid Cudi’s Twitter)

Despite the label’s underwhelming effort, his LP still debuted atop its competition at number three on the sales charts last winter.

G.O.O.D. Music rapper Kid Cudi and producer Dot Da GeniusWZRD debuted on the chart this week at No. 3. With seven days in the books, the duo’s new joint record has shelled out 66,100 units. (SOHH Sales Wrap)

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Written by S. Samuel

Steven Samuel is the co-founder of SOHH.com.

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