West Coast rapper Kendrick Lamar‘s long-awaited “Poetic Justice” music video has finally premiered online and shows the Aftermath protégé as the subject of a tragic love story.
Lamar relies on telling his love tale in the streets of Compton where romance and violence intertwine.
The video opens up with a disclaimer: “All characters in this visual are entirely fictional. The events that occur are purely symbolic and should not be taken literal.” Innocent to devastating events continue to occur as the rapper raps of his love. The romance between Kendrick and his on-screen beau comes to a halt when both get caught up in a shooting on the streets of his hometown of Compton. (Billboard)
Young Money‘s Drake also appears in the stunning visual and plays a key part in the video’s story.
Kendrick Lamar has a heavy-hitting new video for “Poetic Justice,” the Drake-assisted cut off the Compton MC’s 2012 LP, good kid, m.A.A.d city. The gorgeous clip, much of it in slow motion, opens with Kendrick and a crush finding each other amid a huge crowd – but romance turns to tragedy with the gunfire of a jealous third party. Drake literally phones in his verse from a hotel room far away, but his call goes unanswered as the couple lays on the street. Kendrick delivers his final verse from a sparse, white room as an ambulance arrives to take the two away, the video’s final shot a flirtatious flashback that fades to black. (Rolling Stone)
Recently, Lamar said he hoped to land music veteran Janet Jackson for the music video.
“Yeah, she heard the message, so we’re still crossing our fingers right now,” Kendrick told MTV News. “She heard it, she heard it.” Kendrick didn’t want to give away much about the upcoming video, but was impressed by how a simple interview was able to nab Jackson’s attention. “I appreciate you for that, for putting it out there like that, that was perfect,” he said, thanking MTV News. “That’s crazy to me to know that they’re aware of the music, but they’re actually listening to it and they can actually get something that I write on Twitter and everybody else around the world will spread it to them if I can’t reach it.” (MTV)
A few weeks back, the West Coast rapper dropped his “Backseat Freestyle” visual.
Kendrick Lamar has been hinting at a short film inspired by good kid, m.A.A.d city. It’s unclear if this new video for “Backseat Freestyle” is part of that project, but the self-directed black-and-white clip visualizes many of the album’s greatest moments, including Papa Lamar and his goddamn Domino’s, the voluptuous Sherane, and scenes of the Eiffel Tower. (Consequence of Sound)
Check out “Poetic Justice: