Grammy-winning rapper Kanye West is reportedly going old-school with the upcoming release of his long-awaited Yeezus solo album by nixing any opportunity to pre-purchase the LP.
According to reports, Ye will rely solely on fans showing their loyalty and support come June 18th.
This is interesting and very Kanye like. But according to A.P.C. clothing brand founder and Kanye West’s friend Jean Touitou, his new album Yeezus is expected to skip pre orders completely and go straight for purchase, somewhat similar to the strategy they adopted with Watch the Throne. That also explains iTunes taking down the pre-order link which only went up for a day or so. (HHNM)
The news comes courtesy of West’s pal Jean Touitou who worked with him late last year.
Back in December, Jean had tweeted a photo of him working with Kanye on something which could actually be planning the artwork and presentation for the new album Yeezus. The flyer that Jean has tweeted also gives us a closer look at the CD packagaing which looks like a case with no booklet and just a red duct tape having the title written on it. (HHNM)
The new strategey could help provide Roc Nation’s J. Cole a chance to have early sales locked in for his Born Sinner album which also drops June 18th.
“Instantly the lightbulb [turned on]… it got real. I made one phone call to somebody that would know, just to make sure first. As soon as I got it confirmed, I was like, ‘Yo…’ The idea hit me instantly: ‘You got to go to that date,'” he said. “I’m not going to sit [here]… I worked too hard to come a week later after Kanye West drops an amazing album. It’d be like, ‘Oh and J.Cole dropped too, a week later.’ Nah. I’m going to go see him on that date. He’s the greatest. So it’s like, I’m a competitor by nature so it was instant, it wasn’t even a thought,” the Roc Nation artist continued. (Billboard)
Although in the works for months, Kanye’s new LP title and release date were revealed nearly two weeks ago.
Apparently, his girlfriend, Kim Kardashian, is also part of his marketing team. She posted a photo on Instagram Saturday night showing the album artwork for Yeezus alongside a pair of the rapper’s Air Yeezy sneakers, which he designed for Nike. “#Yeezus #RedYeezy’s #SNL #Tonight #NewSlaves #YeezySeason #Donda #June18,” she captioned the image. (USA Today)