Kanye West’s “Cruel Winter” Music Video Bogus, Director & Def Jam Speak Out

Kanye West’s “Cruel Winter” Music Video Bogus, Director & Def Jam Speak Out

With buzz stirring over a possible Cruel Winter G.O.O.D. Music compilation in the works, a director has stepped up to deny his promo video got approved by Kanye West.

According to creator Austin Christianson, the new trailer has only been pitched so far.

“Without getting into many details, I will say that the trailer was independently made and the video is essentially a concept trailer,” the 23-year-old director says. “It’s used for pitching an idea and/or concept to a client. With that said, the video was being used for pitching purposes and it’s naturally intended only for the client to see.” (Fuse)

Music label Def Jam has also addressed the matter.

“Is this G.O.O.D. Music’s ‘Cruel Winter’ trailer? http://cmplx.it/VGaHCN,” a Twitter user asked Def Jam.

“@ComplexMusic No.” (Def Jam’s Twitter)

The short trailer landed across the Internet last week.

With Cruel Summer still in heavy rotation on just about every musical forum possible, rumors begin to swirl about a follow-up release, Cruel Winter. Pusha T unveiled the news last month and it was later confirmed by G.O.OD. Music. Today, Kanye West presents the first look at the visual for the forthcoming album. If you remember, Kanye was filming something several months ago. Could this be the finished product? In true Kanye fashion, only time will reveal its true meaning. The short clip is titled Cruel Winter and is said to be a short film trailer. Little is known of the film and if its simply a promotion for the album, or more along the lines of his short which accompanied his last solo album My Beautiful Dark Twist Fantasy. Not only is Yeezy a master of music and visual arts, he also has a clear understanding of marketing and how to cater to his audience. Watch the trailer below and see for yourself. (Stupid Dope)

In October, G.O.O.D. Music’s Q-Tip hinted at a Cruel Winter being in the works.

“We’re just trying to do some next ‘ish, you know what I’m saying?,” Tip said in an interview when asked about working with Kanye West. “Look out for the Pusha T album, the Big Sean album’s coming up next. [Can you expect me on Cruel Winter?] Oh yeah, for sure. I can’t really, [laughs], let out too much details about it but yeah, I’ll be on it. Kanye had the plan for that, so look out.” (Hip Hop Since 1978)

Check out the pitched Cruel Winter trailer:

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