Cyrus Langhorne
Adidas Global Director of Entertainment and Influencer Marketing Jon Wexler recently spoke on his rap star Kanye West deciding not to continue his relationship with the iconic brand for his Yeezy Seasons 2 and 3 fashion lines.
Despite a successful Yeezy Season 1 with adidas, Wexler said he did not want his team to become a roadblock to his creativity.
“We made Season 1 with him and then he’s been doing Season 2 and 3 on his own ever since. So, we were really thrilled with how the apparel performed when we were part of Season 1. When you work with creative people, you don’t want to limit their creativity and I feel like one, it wasn’t our core competency, we’re much more athletic-looking stuff. I wear a lot of that [Yeezy Season] apparel – Kanye has an ability to see the future and will it into being through his messaging and his network – we’d be open to [working with Yeezy Season again].” (“The Breakfast Club”)
Earlier in the month, Kanye provided some major updates on his adidas line.
Speculation on a secret Yeezy Boost sneaker launch developed earlier this month.
People are already lining up at 2 L.A. locations for a shipment sneaker blogs speculate will come Friday. If that’s the case, the stores will learn this weekend how many pairs they’ll each get … it should be around 60. Once the stores are notified, the manager of each store will give the first 60 people in line a wristband, which makes them eligible to buy a pair for $350 a pop. But that’s only the beginning. (TMZ)
Recently, rap star French Montana boasted about Kanye’s fashion and sneaker line.
“Shout-out to Kanye. He never shot no video for his own [The Life Of Pablo] album and he came out for me. So I love him for that. Yeah, that’s really dope, man. He’s really great as a big brother. He’s doing really great. He’s in great spirits. He actually has the best clothing line and sneaker line on Earth right now. His music’s incredible. I feel like he’s on top of his game. This thing is called entertainment. Let’s not forget that. So you know, he entertains people. I love that about him. He speaks his mind.” (USA Today)
