Kanye West Says Get On His “Level” For Adidas [Video]

Written By S. Samuel

Grammy-winning rapper Kanye West's relationship with Adidas is receiving some serious attention this weekend courtesy of an advertisement featuring a new Yeezus tune. #Levels

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A new teaser video of a song reportedly called “God Level” has hit the masses.

Less than three weeks ahead of the 2014 World Cup in Brazil, Adidas has released a new advertisement for its “The Dream: All In or Nothing” campaign that features new music by Kanye West, who married Kim Kardashian in Florence on Saturday. Snippets of the drum-heavy new track, where West repeats “God Level,” play over soccer stars like Lionel Messi, Dani Alves and Bastian Schweinsteiger battling it out on the field. The song was co-produced by 88-Keys, Hudson Mohawke, Mike Dean, Noah Goldstein and West. (Billboard)

Reports last month claimed Mr. West’s full-fledged post-Nike sneakers would likely not arrive until sometime in 2015.

One of the most interesting parts of his talk is the one where he mentions that the upcoming Kanye West x adidas collection will release in June. Internal sources have told us now, that in June West will be presenting internally his collection. That means that they are currently working on design and are planning to be finished in June, with the official release actually only planned for Spring 2015. Potentially there will be a first sneaker coming in Fall/Winter 2014, but even that is not confirmed yet. The full collection release is for now realistically planned for January/February 2015. (Highsnobiety)

Earlier the same week, media outlets suggested the new kicks were slated to drop this summer and would be called YEEZi.

“The adidas “YEEZi” is expected this coming June according to an announcement made in Germany today by Kanye West. Photo: @jrplante. Who’s excited?,” a post reads April 7. (Freshness Mag’s Instagram)

Footage of Mr. West speaking on his upcoming sneaker launch sparked the widespread speculation.

“Today I’m not coming to you saying, hey I’m gonna be the next Walt Disney or the next Steve Jobs, my usual stuff that I usually say. I’m saying… with this opportunity to create, I feel like I can be myself.” (Miss Info TV)

#Levels

Check out the teaser:

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Written by S. Samuel

Steven Samuel is the co-founder of SOHH.com.

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