Grammy-winning rapper Kanye West reportedly flew down South over the weekend to shoot a music video for his name-dropping “Way Too Cold (Theraflu)” music video.
Behind-the-scenes footage from Yeezy’s Miami music video set landed online Monday (July 16).
It’s set to be a very “Cold” summer, if Kanye West has things his way. ‘Ye joined DJ Khaled and Rick Ross in Miami over the weekend to shoot the visuals for Khaled’s Kiss The Ring single “I Wish You Would,” but he also knocked out the video for his solo track “Cold” while he was at it. MTV News was on set for the shoot and caught some behind-the-scenes footage of the three rap titans, who sported some of their finest gear for the Hype Williams-directed videos. Khaled and Ross were dressed in black with plenty of leather, dark sunglasses and jewelry to accent their wardrobes, while Kanye, not surprisingly, turned things up a notch by adding some red-and-white leather pants to the mix. (MTV)
Reality star Kim Kardashian‘s ex-husband, Kris Humphries, poked fun at the video in May.
Kris Humphries is taking jabs at Kanye in a new Funny or Die skit. Yeezy referenced the basketball player and Kim Kardashian’s former husband on his track “Way Too Cold.” “And I’ll admit, I fell in love with Kim/Around the same time, she fell in love with him/Well, that’s cool, baby girl do your thing/Lucky I didn’t have Jay drop him from the team,” he rapped. In response, the Nets player has released a skit in which he mocks ‘Ye, who is now dating Kim. “Guys this feels terrible,” said Humphries wearing a pair of Kanye’s signature sunglasses. “Well, that’s cause you have the wrong sunglasses. We don’t want you to look like an a**hole, we want you to look like a douchebag,” responded his prospective managers while mocking Yeezy’s “Runaway.” (VIBE)
In April, the Brooklyn Nets owner Mikhail Prokhorov stood up for Humphries in light of Ye’s diss.
West, whose blossoming relationship with Humphries’ ex-wife, Kim Kardashian , has been grabbing headlines, declared his love for the reality star on the track. The song, which leaked April 5, features a cheap shot at Humphries. “Lucky I ain’t have Jay drop him from the team,” West boasts on the tune, inferring that he has enough influence over Nets minority owner and buddy Jay-Z to affect Humphries’ future with the team. According to the Nets’ principal owner, however, West can’t touch Humphries. “Kris has nothing to worry about,” Prokhorov said. “I support my players, and I’m on his side in this epic battle.” Although Hova has gotten a lot of press indicating that he’s an owner of the Nets, his stake in the team is minuscule compared to Prokhorov’s. The Russian businessman, who’s back in town after a losing bid for president in his native country, paid $200 million for 80% of the NBA team in 2010. Jay-Z reportedly purchased a $4.5 million stake in the Nets in 2004. (New York Daily News)
The response came just a day after Yeezy’s team officially changed his track’s title.
West’s label Island Def Jam issued a press release on Saturday to notify of the change, calling it a “creative decision.” The company which produces the over-the-counter cold and flu remedy of the same name reportedly took issue with West’s use of their brand, telling TMZ, “We in no way endorse or approve of the references or use of the image and likeness of Theraflu in this manner.” (The Hollywood Reporter)
Check out the behind-the-scenes footage below: