Grammy-winning rapper Kanye West, Fat Joe, Busta Rhymes, Jadakiss and more hip-hop heavyweights have united for the upcoming “Pride N Joy” music video.
According to reports, the rap crew are working with the likes of famed hip-hop director Hype Williams for the new visual.
Fat Joe’s single “Pride N Joy,” featuring Kanye West, Miguel, Jadakiss, Yasiin Bey, DJ Khaled, Roscoe Dash, and Busta Rhymes, now has an official video in the works, directed by the legendary Hype Williams. With a lineup like this, and Hype Williams behind the camera, this has potential to be one of the most memorable videos of the summer. (Complex)
Last month, Joey Crack said the new record brought him back to hip-hop’s Native Tongues days.
“That’s exactly what it was,” Fat Joe said of the song’s Native Tongues comparisons. “It was like Native Tongues, it was like crazy, everybody was in there, and that’s what hip-hop is supposed to be.” The track was produced by Kanye West and brought Miguel, Roscoe Dash, Jadakiss, Mos Def, Busta Rhymes and DJ Khaled all together in the studio. It was Yeezy who put the plan in motion. (MTV)
He recently hinted at some in-studio differences he had with Ye when they constructed the record.
“There’s some other real dope parts of that song that we ain’t put on there,” Joe reveals. “But, you know, he’s Kanye West. He’s a genius. He’s the best. I argued with him a little, but I let him lead the way, so that’s how it is. There’s no way in the world you’re gonna get everyone to sing on beat. N*ggas just said, ‘We’re not singers.’ And he was like, ‘That’s the dope sh*t.’ We off beat. We ain’t no R&B n*ggas. We singin’ that sh*t off beat.” (XXL Mag)
Their star-studded collaboration emerged out of the blue in May.
Once again, Bronx, NY rapper Fat Joe is giving us a sneak peek into his upcoming as-yet-untitled 11th solo album via a new guest-packed track. Dubbed “Pride and Joy,” the song’s guestlist is impressive, to say the least, with everyone from Kanye West, Mos Def and DJ Khaled to Miguel, Jadakiss, Roscoe Dash and Busta Rhymes making an appearance. The song was produced by BINK! and co-written by Rico Love. (Exclaim)
Check out “Pride N Joy” below: