Cyrus Langhorne
Grammy-winning rapper Kanye West has stepped forward to react to his game-changing The Life Of Pablo album’s success this week.
Yeezy hopped onto Twitter to boast about his project’s selling power heading into the weekend.
Heading into the weekend, buzz about Ye’s new album success surfaced.
There were some paid album downloads for The Life of Pablo from the G.O.O.D/Def Jam star’s own website, but the overwhelming majority of the 90k+ earned came from streaming services, including Apple Music, Spotify and Tidal. This unprecedented strategy was crafted with Kanye by new manager Scooter Braun, Steve Bartels and Team Def Jam. (HDD)
Last week, Kanye boasted about his album’s Apple Music release on Twitter.
https://twitter.com/kanyewest/status/715767777823485953
Def Jam has also weighed-in on the new album’s mass availability last week.
“In the months to come, Kanye will release new updates, new versions, and new iterations of the album,” the rapper’s label, Def Jam, said in a statement. “An innovative, continuous process, the album will be a living, evolving art project. The Life of Pablo has truly taken on a life of its own.” (MTV)
