Grammy-winning rapper Kanye West has finally opened up about his new G.O.O.D. Music Cruel Summer compilation album after being notoriously silent with speaking to media outlets.
Opting out of talking to a media site, Yeezy released a promotional video delving into the album-making process behind his crew’s long-awaited new LP.
“I like when I get mad at music because it’s so good. I’m like, ‘Oh sh*t, why didn’t we think of that? Why didn’t we do that?’ I’m not interested in things unless they just hit me in a certain place in my heart and my gut. I get bored really easily. I’m like majorly underwhelmed in general. I’m looking for some form of excitement for this music to be our outlet. We started off by just getting everybody in the lab together. We reached out to other camps to just do something new and exciting hi hip-hop minus all the politics.” (Kanye West)
He also elaborated on the importance and value of the new LP helping everyday people get through their daily tasks.
“One track might have 30 people’s opinions on it. It’s not just about a tracklist and a name. It’s about the communion style of work. We spend just as much time working on the actual album packaging, as the video concept, as the song. Everything is equally as important. It got to a point where I had to the album artwork in front of me while I was working on the songs, and I would listen and say, ‘Does this song sound like this packaging looks?’ It was like a dream for Pusha to be on a record with Ghostface, for CyHi to be on the same record as Raekwon and Common. Now, we’re making music to create to, music you’re listening to on your way to work so you can deal with your boss, music you can listen to because you’r’e the boss and can deal with your employees. We take it very that we make the best product we can but also we’re light with it too. We just want to have fun, commune — the whole thing is about empowerment. We’re just trying our best, that’s all you can ask for. This isn’t the beginning of the conversation, this isn’t the end of the conversation. It’s our offering as a collective of a sonic snapshot of what’s happening right now, 2012. This cruel summer.” (Kanye West)
The new album is currently slated to push out as many as 190,000 copies in its opening week.
She’s the daring young diva on the flying trapeze. RCA diva P!nk‘s latest, The Truth About Love, her sixth studio recording, is on target to be her first-ever #1 album, with a projected total of 200-225k. Her previous high was the #2 slot reached by the last album, 2008’s Funhouse. That would be enough to top Kanye West’s G.O.O.D. Music compilation on Def Jam/IDJ, Cruel Summer, which may have suffered from a brief, one-day absence of the album from iTunes, but is gaining ground quickly, according to one-day sales reports from retailers both physical and digital lucky enough not to find themselves part of Mitt Romney‘s 47% cut-off. At this point it looks like it will sell in the 170-190k range. We’ll keep an eye on the battle as we head into Friday’s Weakend Chart Preview. (HITS Daily Double)
Cruel Summer serves as Ye’s latest retail project since last summer’s Watch the Throne.
It’s not surprising that giving one Kanye all that power results in a generally successful album. What’s surprising is the way Cruel Summer succeeds. On My Beautiful Dark Twisted Fantasy and Watch The Throne, bigger was always better. Here, the most entertaining tracks are the minimalist ones, and it’s once you dig into the seemingly grand songs that they crumble under the weight of Kanye’s self-indulgence. But as West challenges on “Cold”: “If you can do it better than me, then you do it.” The man has a point. (Idolator)
Check out Kanye West speaking below: