Cyrus Langhorne
Grammy-winning rapper Kanye West has lumped streaming powerhouse Spotify in his weekend rant about wanting Apple Music and TIDAL to unite.
Yeezy went to Twitter Saturday (July 30) evening and name-dropped Spotify’s CEO and co-founder Daniel Ek to a rant about the streaming feud.
Hours prior, Yeezy went to Twitter to unload his frustrations and suggest Apple pay TIDAL head Jay Z.
Last month, reports developed about Apple possibly looking into buying Jay’s TIDAL service.
Apple is exploring the idea of bringing on Tidal to bolster its Apple Music service because of Tidal’s strong ties to popular artists such as Kanye West and Madonna.
The talks are ongoing and may not result in a deal, these people said. Terms of the potential deal aren’t known. (Wall Street Journal)
Some reports suggested Jay Z’s name attached to TIDAL could be a huge factor in the potential deal going down.
Tidal has about 4 million paying subscribers, according to the WSJ. (For context, Apple Music has 15 million.) Those can’t automatically be moved over to Apple Music, but Apple should be able to persuade many of them to come over. It has whatever Jay-Z brings to the table for consumer marketing and artist relationships. (Recode)
