Taylor Gang’s Juicy J recently discussed growing fan anticipation for a new Three 6 Mafia album alongside his partner DJ Paul and why it will cost nothing less than $15 million to get the project rolling.
According to Juicy, unless Columbia Records is willing to dig deep into its pockets there is no reason to rush out a follow-up to 2008’s Last 2 Walk.
“If they cut a check for $15-$16 mil,” Juicy told “RapFix Live” of Columbia Records, where Three 6 are currently signed. “It’s really up to Columbia Records, man. I feel like Columbia Records put that group on the shelf so it’s their call when they wanna bring back the Three 6 Mafia. … The contracts are still signed; the group is still signed with Columbia so it’s really up to the label.” (RapFix)
Recently, DJ Paul spoke to SOHH and explained why Three 6 is one of the most underrated rap groups of all time.
“People even tweet me and say, “DJ Paul is one of the most underrated producers.” I’m going to tell you another thing. Three 6 Mafia created the sound of hip-hop these days. Everybody is eating because of the music. We opened the doors for people to feel comfortable about drugs. We came out with a record talking about sniffing cocaine and sipping Sizzurp. Pimp C, he’d tell us, “Y’all do stuff that these other rappers do but these n*ggas scared to talk about it. Y’all come on a record talking about sniffing cocaine and I know a lot of rappers that sniff cocaine but they’re not gonna talk about that sh*t.”” (SOHH Underrated)
He also talked about the crew’s early struggles and how their sounds is duplicated within the industry.
“On top of that was the scary bass beats. That’s why it took us so long. We had ten records before we had a record deal because nobody wanted to give us a record deal. They only heard us talking about beating people up at the club. When we sold so many records on the underground, we flew out to New York and got the record deal. Then the next thing you know, everyone started coming out with beats like ours. Even still today, everybody has beats that I made back when I was in the ninth grade. Out in New York and all around, everyone has that Three 6 Mafia sound. If you get a session from some of these guys like the Lex Lugers or the others, if you go to their sessions and look at their sounds, there’s going to be some sounds that say “Three 6 Mafia” on them. That sound has been on so many beats. Three 6 Mafia can be considered one of the most powerful rap groups of all time and 23 years later, still doing it.” (SOHH Underrated)
Juicy could have a hard time receiving $15 million as Grand Hustle’s T.I. recently revealed his internal issues with trying to snatch up big bucks from record labels.
“I am currently a free agent,” Tip revealed in an interview. “Everything’s coming out my pockets. Y’all do me all the favors you want to. [laughs] There’s nothing wrong with a helping hand. [laughs] You know what the problem is, nobody wants to pay fair market value. I done went into all the distribution houses, the Sony’s, the Universal’s and the Warner’s of the world and it’s across the board. The consensus is pretty much unanimous, they want to be in business, they just don’t want to pay to be in business. And so I’ma tell you like this — you might be able to catch you knows who’s out of you knows where but you ain’t gonna be able to get no ‘King’ on your roster, man or anything less than eight-figures. I’m just gonna tell everybody, let that be a message to you. I can nickel and dime myself to where I’m going. … You got the recording industry, publishing, you got touring, you got merch, you got film, you got television, you got fashion, you know what I’m saying? Technology. That’s eight areas of business, right now currently, that I’m generating streams of revenue from. If you feel like you want to participate in all eight of those things, it’s going to cost you about 50, 60 million [dollars]. But if you only want one or two of those things, then come to the table with 12 or 15 [million dollars], we can talk about that too.” (Streetz 94.3)