Dipset’s Juelz Santana has finally revealed when he thinks his long-awaited Born To Lose, Built To Win solo album could hit retail shelves, after keeping fans anticipating for seven years.
Although he plans to drop a couple mixtapes in the near future, Santana sees the follow-up to 2005’s What The Game’s Been Missing dropping by the winter.
At this point, you almost know you can not take his word seriously. Juelz has been talking about dropping 2 mixtapes followed by an album since forever. In this interview with WhatsHotInHipHop, the Dipset rapper reiterates that 2 tapes and the Def Jam album Born To Lose, Built To Win will hopefully come out before December, this year. Well actually, he didn’t mention the year. (HHNM)
Coincidentally, Juelz also predicted a December release last August.
“I’m going to give [the fans] a lot until my album, Born To Lose, Built To Win, which should be out at the end of December,” Santana revealed in an interview. “At the end of this year. I’m big dogging it this year. I’m dropping fourth quarter. Yerp.” (Real Hip Hop Daily)
A year prior, Def Jam VP of A&R Sha Money XL talked to SOHH about priming Santana’s LP.
“He’s touring and getting money,” Sha told SOHH. “He’s getting his money so he’s comfortable, he’s just creating the right music because he’s that next n*gga man. So he’s coming with it. It’s coming this year, we gonna drop this mixtape, The Reagan Era, he’s shooting some crazy videos — they on it right now, heavy, and I support them because he’s that next n*gga. I’ve contributed from records all the way down, man. He gets everything man, from the music to the marketing to the big picture, man. We gotta create stars, I don’t just leave them at the A&R Depot saying, ‘I’m done.’ I take it all the way there. It starts with the music and you know that’s what I do. That’s just one of the things that I’m great at, is the music.” (SOHH)
While the project has remain shelved for a few years, Santana previously told SOHH he would not rush it out.
“Born To Lose, Built To Win, that’s the name of my new album and I’m used to getting nothing and turning it into something,” Santana explained. “It ain’t no Def Jam delay, it ain’t no delay, I’m just waiting day-to-day, watching the game and paying attention. I ain’t wanna rush an album, I wanna keep it relevant, keep all the pieces right there. I’m just strategically doing things and I don’t want to just ‘drop’ an album. In this day and age, it feels like you gotta give people more so I want them to want for Juelz Santana to over succeed and oversee everything else, I really need to be there.” (SOHH)
Check out Juelz Santana’s interview below: