Rap mogul Jay-Z has reportedly teamed with software powerhouse Microsoft Corp., utilizing their Bing search engine to promote his forthcoming tome, Decoded.
According to reports, portions of the book will be dispersed online via the search engine.
Every page of the book — which details the meanings behind the rap icon’s lyrics and traces the cultural forces that shaped both his life and his music — will be placed in various locations related to the contents of each page. Some will be located in the Brooklyn neighborhood where he grew up, others in places where he drew inspiration in London, and still others in areas that led to the building of his hip-hop empire. They won’t be hidden so much as displayed in unconventional means, such as on pool tables, in swimming pools, on bronze plaques, in clothing racks and so on. Starting today, five to 10 new pages from the book will be unveiled in new locations, in 15 cities around the world. (Billboard)
Participants will also have an opportunity to win prizes during the promotion.
Pages will be placed in locations relevant to their content, including the Brooklyn neighborhood where Jay-Z grew up, the London streets that inspired him, and his Manhattan empire. A total of 200 prizes will be awarded to fans who locate pages, including one grand-prize winner, who will receive two tickets to Jay-Z and Coldplay in concert in Las Vegas on New Year’s Eve. (Media Bistro)
In August, details on Jay’s upcoming book were released online.
When Rolling Stone spoke to Jay-Z for our June 2010 cover story, he talked about why he was reluctant to release the autobiographical work, even though it was completed several years ago. “It’s too much. For the book, I was interviewed, people close to me were interviewed. So I was learning a lot of things I didn’t know as a child,” Jay-Z told RS. “It’s not anything I haven’t said in the past, in songs. It’s just more detailed. A song is three minutes long. A book doesn’t have to rhyme, and it has no time limit, so you can say exactly how everything went.” Jay-Z also admitted he was most affected by parts of Decoded that concerned his father, who abandoned the family when Jay-Z was 11. “It was still wrong, at the end of the day, but he did stick around at a time where it wasn’t particularly cool or popular,” Jay-Z said. “He married my mom at a time when guys were just leaving, and you’d never even meet your dad. So it made me ease up a little bit in how I felt about him.” (Rolling Stone)
Bing is reportedly an advanced version of an online search engine such as Yahoo and Google.
Bing is designed to help people overcome search overload and make faster, more informed decisions when searching online. No longer satisfied with the status quo of search, Microsoft designed Bing as a Decision Engine to provide people with intelligent search tools to help them simplify tasks and make more informed decisions, from simple decisions such as choosing the fastest route to get home to more complex ones such as researching a product purchase or planning a trip. (Kansas City Star)
Jay-Z’s Decoded is scheduled to be released on Tuesday, November 16th.
Check out some recent Jay-Z footage down below: